Shared Flashcard Set

Details

Marketing Research
Chapters 15-18
12
Marketing
Undergraduate 3
04/18/2011

Additional Marketing Flashcards

 


 

Cards

Term
Statistic
Definition

-values that are computed from information provided by a sample


-used to estimate the parameter


-tatistic and ample

Term
Parameter
Definition

-values that are computed from a complete census which are considered to be valid measures of the population


-represent "what we wish to know" about a population


-P arameter and P opulation

Term
inference
Definition

-form of logic in which you make a general statement about an entire class based on what you have observed about a small set of members of that class


-draw a conclusion from a small amount of evidence

Term
statistical inference
Definition

-set of procedures in which the sample size and sample statistic are used to make estimates of the corresponding population parameter


-inferring based on statistics

Term

type of statistical inference

 

parameter estimation

Definition

 

-estimate the population value (parameter) through the use of confidence intervals
-the process of using sample information to compute an interval that describes the range of values of a parameter 

- no hypothesis is inovlved

- taking the data and trying to estimate an interval
-Ex: the percent of PC users who listen to musicl online is 30% ± 10%, or from 20-40%

 

Term

type of statistical inference

 

hypothesis test

Definition

-compare the sample statistic with what is believed (hypothesized) to be the population value prior to undertaking the study

 

-compare the sample statistic with what is believed 

-test your prediction (supported/not supported)


-Ex: online music listeners listen to an avg of 45 ± 15 mins per day, not 90 as blieved by RealPlayer managers

Term

parameter estimation

 

sample statistic

Definition

-usually the mean or percentage generated from sample data

-used to estimate population parameters

 

-Categorical scale

If you do a count and say 50% of the class is female

-Metric scale

If you have a sample and am calculating the mean

Term

parameter estimation

 

standard error

Definition

-variance divded by sample size

-formula for standard error of the mean and another formula for standard error of the percentage

-SE is a measure of how much rabdom variation we would expect from samples of equal size drawn from the same population

-measure of the variablility in a sampling distribution

-Given the sample size, the more variability, the greater the SE

-the lower the SE, the more precisely our sample stat will represent the population parameter, closer we are to the truth

Term

parameter estimation

 

standard error of the mean

Definition

sx = s ÷ √n

 

sx = SE of the mean

s = SD

n = sample size

Term

parameter estimation

 

standard error of the perecentage


Definition

sp = √(p × q) ÷ n

 

sp = SE of the percentage

p= sample percentage

q= (100-p)

n= sample size

Term

parameter estimation

 

confidence interval

Definition

-gives us a range within which a sample statistic will fall if we were to reapeat the study many times over


-population parameters are estimated with the use of CI

 

-the degree of accuracy desired by the researcher and stipulated as a level of confidence in the form of a %


-the range of your estimate of the pop mean/% depends largely on teh sample size and the variability found in the sample

a

Mean:  x ± z (sx)

%: p ± z (sp)

 

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