Term
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Definition
| Why the data was collected? |
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Definition
| Are data out of date / when were the data collected? |
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Definition
| Does the data appear accurate and complete? |
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Definition
| Does the data appear consistent with other sources? |
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Definition
| Who collected and interpreted the data? |
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Definition
| How was the data collected? |
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Definition
| Does the data appear to be interpreted accurately? |
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Definition
| Research conducted to develop marketing options through market segmentation, market opportunity analyses, or consumer attitudes and predict usage studies Example: Yearly analyses of scanner data |
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Definition
| Research used to test decision alternatives (done BEFORE the decision or action, to select/decide between alternatives) Example: Ad copy testing |
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Definition
| Research done to assess program performance (done AFTER the decision or action) Example: Rebate usage evaluation |
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Term
| The Milgram Experiment is which one of the respondent's rights? |
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Definition
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Term
| Gatekeeper technology is..... |
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Definition
| Technology designed to KEEP PEOPLE OUT! Example: Do Not Call List or Spam Filters |
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Term
| The most difficult of the research process is what? |
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Definition
| Determining the research problem! |
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Term
| Management Problems are what.... |
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Definition
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Term
| Research Problems are what....? |
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Definition
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Term
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Definition
Specific
Measurable
Aggressive
Realistic
Time-Sensitive |
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Term
| TRUE or FALSE: Exploratory Studies are used to test theories. |
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Definition
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Term
| Descriptive Studies are.... |
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Definition
| Research that answers the "what, where, when, and how" questions. |
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Term
| What is one method of truly being capable of proving causality? |
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Definition
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Term
| Examining measurement issues and scales includes answering questions about......what? |
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Definition
| Levels of information, reliability, and validity |
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Term
| The first step of any research project is to..... |
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Definition
| Conduct a literature review |
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Term
| What is one reason for conducting a literature review? |
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Definition
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Term
| What is the Situation Analysis of a Literature Review? |
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Definition
| Process of gathering information on the internal and external environments to assess the firm's current strengths, weaknesses, opportunities and threats and to guide its goals and objectives |
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Term
| Four C's of the Situation Analysis are? |
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Definition
| Company, Customers, Competitors, and CLIMATE! |
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Term
| What does SWOT stand for in a Situational Analysis of a Literature Report? |
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Definition
| Strengths, Weaknesses, Opportunities, Threats |
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Term
| TRUE or FALSE: The internet and electronic databases have decreased the availability of literature. |
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Definition
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Term
| The downfall to the increase of literature is that it could be...... |
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Definition
| False, or harder to sort through. |
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Term
| What does Conceptualization mean? |
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Definition
| Development of a model that shows variables and hypothesized relationships between variables |
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Term
| TRUE or FALSE: • A hypothesis is a guess or a prediction about the relationship between two or more variables |
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Definition
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Term
| What is Thick Description? |
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Definition
| Ethnographic research approach that contextualizes behavior within a culture. |
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Term
| What are the steps (in sequence) of analysis? |
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Definition
Data Reduction
Data Display
Conclusions / Verifications |
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Term
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Definition
| Placing portions of transcripts into smaller groups based on their content. |
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Term
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Definition
| Labels or numbers used to track categories in a qualitative study. |
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Definition
| Document that lists the different themes or categories for a particular study. |
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Definition
| Collapsing some categories or themes into a larger category or higher order conceptual construct. |
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Term
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Definition
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Term
| What's the difference between single and paired comments for Tabulation? |
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Definition
Single = # of complaints, # of complaints
Paired = # of complaints with suggestions, # of complaints with comparisons |
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Term
| Data display may take the form of what 4 things? |
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Definition
| Diagrams, tables, matrices, maps |
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Term
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Definition
| process in which external qualitative methodology or topic area specialists are asked to review the research analysis. |
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Term
| What is a Cross-Researcher Reliability? |
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Definition
| Degree of similarity in the coding of the same data by different researchers |
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Term
| What does selectivity lead to in terms of credibility? |
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Definition
| Overconfidence in some data |
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Term
| What's the goal of qualitative research? |
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Definition
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Term
| What is the magnitude of phenomena? |
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Definition
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Term
| The main reason people think Qualitative Research isn't real is because...... |
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Definition
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