Term
| Market Research Definition |
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Definition
the process of systematically gathering, recording and analyzing data and information about customers, competitors and the market
determine which portion of the population will purchase a product/service, based on variables like age, gender, location and income level. |
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Term
| Uses of marketing Research |
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Definition
help create a business plan,
launch a new product or service,
fine tune existing products and services,
expand into new markets |
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Term
| Uses of Knowledge Management in the Telecom Industry |
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Definition
Scanner Check-Out Data Analysis
Call Volume Analysis
Equipment Sales Analysis
Customer Profitability Analysis
Cost and Inventory Analysis
Purchasing Leverage with Suppliers
Frequent-Buyer Program Management |
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Term
| Uses of Knowledge Management in the Retail Industry |
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Definition
Scanner Check-Out Data Analysis
Sales Promotion Tracking
Inventory Analysis and Deployment
Price Reduction Modeling
Negotiating Leverage with Suppliers
Frequent-Buyer Program Management
Profitability Analysis
Product Selection for Markets |
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Term
| Internal Records provide this kind of information |
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Definition
Nonmarketing data, such as sales and advertising spending
Sales force data
Customer characteristics and behavior
Universal product codes
Tracking of user movements through web pages |
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Term
| Who collects and analyzes Internal Records? |
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Definition
| Accounting, finance, production and marketing personnel |
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Term
| Benefits of Secondary Data |
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Definition
| Can be collected more quickly and less expensively than primary data. |
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Term
| Reasons that Secondary Data may not meet E-Marketers' needs |
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Definition
Data were gathered for a different purpose.
Quality of secondary data may be unknown.
Data may be old |
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Term
| Marketers continually gather business intelligence by scanning the _________. |
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Definition
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Term
| Two electronic sources of primary data |
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Definition
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Term
| primary data collected on the internet includes: |
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Definition
Experiments
Focus groups
In-depth interviews
Survey research |
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Term
| Real-space data collection refers to... |
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Definition
| ...technology-enabled gathering of information offline. |
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Term
| Advantages of Online Research |
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Definition
Can be fast and inexpensive.
Surveys may reduce data entry errors.
Respondents may answer more honestly and openly |
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Term
| Disadvantages of online research |
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Definition
Sample representativeness.
Measurement validity.
Respondent authenticity |
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Term
| Researchers are using ____________ to combat sampling and response problems |
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Definition
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Term
Other Technology-Enabled Approaches
An example of Client-Side Data Collection |
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Definition
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Term
Other Technology-Enabled Approaches
Examples of Server-Side Data Collection |
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Definition
Data log software
Web Track Through mail programs
Email Campaign tracking |
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