Term
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Definition
| the activity for creating communicating, delivering, and exchanging offerings that benefit its customers, the organization its stakeholders and society at large |
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Definition
| The trade of things of value between buyer and seller |
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Definition
| Made up of people with a desire and are willing to purchase a product |
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Definition
| One or more specific group of people that the market targets who they will sell their products to |
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Definition
Made up of the four P's
Product, Price , Promotion and Place |
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| Customer Value Proposition |
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Definition
| A cluster of benefitsthat an organization promises customers to satisfy their needs. |
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Definition
| Links the organization to an individual, customer or employee for their mutual long term benefit. |
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| A plan that integrates the marketing mix to provide a good service or idea to prospective buyers. |
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Definition
| the idea that an organization should strive to satisfy the needs of consumers while also trying to acheive the organizations goals. |
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Definition
| focuses its efforts on continuesly collecting information about customers needs sharing this information across departments, and using it to create customer value. |
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Term
| Customer Relationship Management (CRM) |
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Definition
| the process of identifying prospective buyers, understanding them intimately and developing favorable long term perceptions of the organization and its offerings so that buyers will choose them in the marketplace |
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