Term
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Definition
| the feedback process that helps the marketing manager learn (1) how ongoing plans and implementation are working and (2) how to plan for the future. |
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Term
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Definition
| a detailed breakdown of a company's sales record |
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Term
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Definition
| analysis that looks for exceptions or variations from planned performance |
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Term
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Definition
| a number like a batting average that shows the relation of one value to another |
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Term
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Definition
| much good information is hidden in summary data |
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Term
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Definition
| all costs are allocated to products, customers, or other categories |
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Term
| contribution margin approach |
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Definition
| all costs are not allocated in all situations |
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Term
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Definition
| a systematic, critical, and unbiased review and appraisal of the basic objectives and policies of the marketing function and of the organization, methods, procedures, and people employed to implement the policies. |
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