Term
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Definition
| trying to sell a product, including three categories of product advertising, pioneering, competitive, and reminder |
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Definition
| trying to develop primary demand for a product category rather than demand for a specific brand |
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Definition
| trying to develop selective demand for a specific brand |
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Definition
| aiming for immediate buying action |
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Term
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Definition
| pointing out product advantages to affect future buying decisions. |
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Term
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Definition
| means making specific brand comparisons-using actual product names. |
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Definition
| trying to keep te product's name before the public |
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Term
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Definition
| price reductions to firms further along in the channel to encourage them to advertise or otherwise promote the firm's products locally |
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Definition
| involves producers sharing in the cost of ads with wholesalers or retailers |
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Term
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Definition
| what the words and illustrations should communicate |
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Term
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Definition
| specialists in planning and handling mass-selling details for advertisers |
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Term
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Definition
| ads to correct deceptive advertising |
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