Term
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Definition
| making goods and services available in the right quantities and locations, when customers want them. |
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Term
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Definition
| any series of firms or individuals who participate in the flow of products from producer to final user or consumer. |
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Term
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Definition
| direct communication between a seller and an individual customer using a promotion method other than face-to-face personal selling. |
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Definition
| means the difference between the quantity of products it is economical for a producer to make and the quantity final users normally want |
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Term
| Discrepancy of assortment |
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Definition
| means the difference between the lines a typical producer makes and the assortment final consumers or users want |
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Term
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Definition
| adjust the quantities or assortments of products handled at each level in a channel of distribution |
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Term
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Definition
| involves collecting products from many small producers. |
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Term
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Definition
| involves dividing larger quantities into smaller quantities as products get closer to the final market |
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Term
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Definition
| seperating products into grades and qualities desired by different target markets |
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Term
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Definition
| putting together a variety of products to give a target market what it wants |
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Term
| traditional channel systems |
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Definition
| the various channel members make little or no effort to cooperate with each other |
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Term
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Definition
| a manager who helps direct the activites of a whole channel and tries to avoid or solve channel conflicts |
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Term
| Vertical marketing systems |
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Definition
| channel systems in which the whole channel focuses on the same target market at the end of the channel |
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Term
| Corporate channel systems |
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Definition
| corporate ownership all along the channel |
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Term
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Definition
| acquiring firms at different levels of channel activity |
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Term
| administered channel systems |
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Definition
| the channel members informally agree to cooperate with each other |
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Term
| contractual channel systems |
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Definition
| the channel members agree by contract to cooperate with eachother |
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Term
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Definition
| makes a product available widely enough to satisfy target customers' needs but not exceed them |
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Term
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Definition
| selling a product through all responsible and suitable wholesalers or retailers who will stock or sell the product. |
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Term
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Definition
| selling through only those intermediaries who will give the product special attention. |
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Term
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Definition
| selling through only one intermediary in a particular geographic area |
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Term
| Multichannel distribution |
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Definition
| occurs when a producer uses several competing channels to reach the same target market |
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Term
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Definition
| channels used to retrieve products that customers no longer want. |
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Term
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Definition
| selling some of what the firm produces to foreign markets |
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Term
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Definition
| selling the right to use some process, trademark, patent, or other right for a fee or royalty. |
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Term
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Definition
| means that the seller provides only management and marketing skills |
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Term
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Definition
| a domestic firm enters into a partnership with a foreign firm |
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Term
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Definition
| means that a parent firm has a division (or owns a seperate subsidiary firm) in a foreign market. This gives the parent firm complete control of marketing strategy planning. |
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