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Marketing Management Ch 07
Basic Marketing Chapter 7 Vocab
20
Marketing
Undergraduate 3
02/21/2012

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Term
business and organizational customers
Definition
any buyers who buy for resale or to produce other goods and services
Term
examples of organizational customers
Definition
producers of goods & services, intermediaries, government units, nonprofit organizations
Term
purchasing specifications
Definition
a written (or electronic) description of what the firm wants to buy
Term
ISO 9000
Definition
a certification that gives a way for a supplier to document its quality procedures according to internationally recognized standards
Term
purchasing manager
Definition
a buying specialist for ones employer
Term
Multiple buying influence
Definition
several people, even top management, plays a part in making a purchase decision
Term
Examples of buying influences
Definition
users (production line workers), influencers (engineers, R&D), Buyers (purchasing managers), Deciders (approve and select supplier), Gatekeeper (control flow of information)
Term
buying center
Definition
all the people who participate in or influence a purchase
Term
vendor analysis
Definition
a formal rating of suppliers on all relevant areas of performance
Term
New-task buying
Definition
when a customer organization has a new need and wants a great deal of information
Term
straight rebuy
Definition
a routine repurchase that may have been made many times before
Term
modified rebuy
Definition
the in-between process where some review of the buying situation is done
Term
competitive bid
Definition
the terms of sale offered by the supplier in response to the purchase specifications posted by a buyer
Term
just-in-time delivery
Definition
reliably getting products there just before the customer needs them
Term
negotiated contract buying
Definition
agreeing to contracts that allow for changes in the purchase arrangements
Term
outsource
Definition
contract with an outside firm to produce goods or services rather than to produce them internally
Term
North American Industry Classification System (NAICS) codes
Definition
data about similar lines of businesses in terms of their number of establishments, sales volumes, and number of employees- broken down by geographic areas
Term
open to buy
Definition
buyers that havent spent budgeted funds for cost of merchandise for the current period
Term
Resident buyers
Definition
independent buying agents who work in central markets
Term
Foreign Corrupt Practices Act
Definition
act passed by congress to prohibit U.S. firms from paying bribes to foreign officials
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