Term
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Definition
| people who know all the facts and logically compare choices to get the greatest satisfaction |
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Definition
| needs concerned with making the best use of a consumer's time and money |
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Term
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Definition
| basic forces that motivate people to do something |
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Term
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Definition
| "needs" that are learned during a person's life |
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Term
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Definition
| a strong stimulus that encourages action to reduce a need |
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Term
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Definition
| biological needs-food, liquid, rest, sex |
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Definition
| concerned with protection and physical well being (health, financial security, medicine) |
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Definition
| concerned with love, friendship, status, and esteem |
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Term
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Definition
| concerned with an individual's need for personal satisfaction |
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Term
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Definition
| how we gather and interpret information from the world around us. |
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Term
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Definition
| our eyes and minds seek out an notice only information that interests us |
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Term
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Definition
| we screen out or modify ideas, messages, and information that conflict with previously learned attitudes and beliefs |
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Term
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Definition
| we remember only what we want to remember |
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Term
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Definition
| a change in a person's thought process caused by prior experience |
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Term
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Definition
| products, signs, ads, and other stimuli in the environment |
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Term
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Definition
| an effort to satisfy a drive |
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Term
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Definition
| part of the learning process that occurs when the response is followed by satisfaction |
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Term
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Definition
| a person's point of view toward something |
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Term
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Definition
| a person's opinion about something |
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Term
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Definition
| an outcome or event that a person anticipates or looks forward to |
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Term
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Definition
| the confidence a person has in the promises or actions of another person, brand, or company |
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Term
| psychographics or lifestyle analysis |
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Definition
| the analysis of a person's day-to-day pattern of living as expressed in that person's Activities, Interests, and Opinions-sometimes referred to as AIO's. |
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Term
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Definition
| a group of people who have approximately equal social positions as viewed by others in society |
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Term
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Definition
| the people to whom an individual looks when forming attitudes about a particular topic |
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Term
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Definition
| a person who influences others |
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Term
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Definition
| the whole set of beliefs, attitudes, and ways of doing things of a reasonably homogeneous set of people. |
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Term
| extensive problem solving |
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Definition
| putting much effort into deciding how to satisfy a need. |
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Term
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Definition
| some effort is required in deciding the best way to satisfy a need when it occurs. |
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Term
| Routinized response behavior |
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Definition
| when he or she regularly selects a particular way of satisfying a need when it occurs |
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Term
| low-involvement purchases |
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Definition
| purchases that have little importance or relevance for the customer |
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