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Marketing Management Ch 05
Basic Marketing Chapter 5 Vocab
10
Marketing
Undergraduate 3
02/07/2012

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Term
gross domestic product
Definition
the total market value of all goods and services provided in a country's economy in a year by both residents and nonresidents of that country
Term
gross national income
Definition
a measure similar to gdp, but not including income earned by foreigners who own resources in that nation
Term
baby boomer
Definition
born between 1946 and 1964
Term
generation x
Definition
born after baby boom
Term
generation y
Definition
millenials, born from 1978 to 1994
Term
Metropolitan Statistical Area (MSA)
Definition
an integrated economic and social unit with a large population nucleus
Term
real income
Definition
income that is adjusted to take out the effects of inflation on purchasing power
Term
disposable income
Definition
what is left of income after taxes
Term
discretionary income
Definition
what is left of disposable income after paying for necessities
Term
empty nesters
Definition
people whose children are grown and who are now able to spend their money in other ways
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