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Marketing I
Vocabulario
89
Language - Spanish
Undergraduate 1
04/25/2010
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Cards

Term
aducir
 Definition
to provide, put forward
Term
agencia de publicidad
 Definition
advertising agency
Term
agencia publicitaria
 Definition
advertising agency
Term
alcance
 Definition
reach
Term
almacenaje
 Definition
storage
Term
anticuado
 Definition
obsolete
Term
beca de matricula
 Definition
tuition scholarship
Term
boletin informativo
 Definition
newsletter
Term
buscador
 Definition
search engine
Term
cambio de contrabando
 Definition
blackmarket exchange
Term
cambio negro
 Definition
blackmarket exchange
Term
cartelera
 Definition
billboard
Term
cartera morosa
 Definition
default
Term
circular
 Definition
form, letter
Term
compra
 Definition
buying, purchasing
Term
consumidor presunto
 Definition
potential consumer
Term
de entrada
 Definition
from the outset, from the beginning
Term
desplazar
 Definition
displace, scroll up and down
Term
estado de sitio
 Definition
state of seige
Term
estraperlo
 Definition
black market
Term
estar de moda
 Definition
to be in fashion
Term
fabriccante
 Definition
manufacturer
Term
falta garrafal
 Definition
blunder
Term
fiable
 Definition
reliable
Term
folleto
 Definition
pamphlet
Term
granjero
 Definition
farmer
Term
gratuito
 Definition
free of cost
Term
hacer gestiones
 Definition
to take steps or measures
Term
hipervinculo
 Definition
hyperlink
Term
hurto
 Definition
pilferage
Term
indebido
 Definition
improper, unjustified
Term
insumos
 Definition
supplies
Term
intermediario
 Definition
intermediary
Term
juego de colores
 Definition
color combination
Term
lanzamiento
 Definition
launching (of campaign)
Term
lenguaje
 Definition
language style, jargon
Term
letrero
 Definition
sign
Term
letrero luminoso
 Definition
neon, lighted sign
Term
malogrado
 Definition
ill fated or failed
Term
marca
 Definition
mark
Term
marca comercial
 Definition
trademark
Term
marca de fabrica
 Definition
trademark
Term
marca registrada
 Definition
registered trademark
Term
medio
 Definition
means, medium
Term
medio de difusion
 Definition
advertising medium
Term
medio publicitario
 Definition
advertising medium
Term
mercantil
 Definition
related to marketing
Term
mercado negro
 Definition
black market
Term
morosidad
 Definition
lateness, slowness
Term
muestreo
 Definition
sampling
Term
nevera
 Definition
icebox, refrigerator
Term
pantalla
 Definition
TV or movie screen
Term
pasar de moda
 Definition
to go out of style
Term
patrocinar
 Definition
to sponsor
Term
poner a prueba
 Definition
to test
Term
precio maximo
 Definition
ceiling price
Term
precio minimo
 Definition
floor price
Term
prensa
 Definition
the press
Term
presunto
 Definition
presumed, expected, anticipated, potential
Term
promocion de ventas
 Definition
sales promotions
Term
prueba
 Definition
test, trial
Term
rascacielos
 Definition
skyscraper
Term
recopilacion de datos
 Definition
compilation of data, data summary
Term
rehusar
 Definition
to refuse
Term
relaciones publicas
 Definition
public relations
Term
robapaginas
 Definition
page or screen filler ( a type or size of ad in Spain and Latin America)
Term
sala de conversacion
 Definition
chat room
Term
suelo
 Definition
rock bottom price
Term
superar
 Definition
to overcome
Term
surtido
 Definition
line of products
Term
techo
 Definition
ceiling price
Term
telemarketing
 Definition
telemarketing, telesales
Term
televentas
 Definition
telesales
Term
utilidad
 Definition
utility
Term
valla
 Definition
billboard
Term
venta
 Definition
sale
Term
venta agresiva
 Definition
hard sell
Term
venta blanda
 Definition
soft sell
Term
venta en masa
 Definition
mass selling
Term
venta personal
 Definition
personal selling
Term
vacimiento
 Definition
deposit of oil or gas
Term
anuncio
 Definition
ad advertisement
Term
ensayo
 Definition
test or trial
Term
fomento de ventas
 Definition
sales promotion
Term
lema
 Definition
slogan, motto
Term
marcadeo
 Definition
marketing
Term
promover
 Definition
to promote
Term
sondeo
 Definition
opinion poll
Term
publicidad
 Definition
publicity, advertising
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