Term
|
Definition
| The process of developing, promoting, pricing & distributing products in order to satisfy customers' needs & wants. |
|
|
Term
|
Definition
| The business philosophy that states that businesses become successful by directing all of their efforts to satisfying the needs/wants of the consumer. |
|
|
Term
| Marketing Information Management |
|
Definition
| Obtaining information needed to make sound business decisions. |
|
|
Term
| Product/Service Management |
|
Definition
| Involves concepts & procedures necessary to obtain, develop, maintain & improve a product or service mix in response to market opportunities. |
|
|
Term
|
Definition
| Taking steps to reduce or prevent business losses. |
|
|
