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Marketing flash
Introduction to marketing
6
Marketing
Undergraduate 1
07/20/2017

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Term
What is marketing ?
Definition
Marketing is process of identify, anticipating and satisfying customers requirement profitable 
Term
Define Need
Definition
A human need is a state of felt deprivation of some basic satisfaction
Term
What is Hierarchy of need theory ?
Definition

physiological needs

 

security needs

 

belonging needs

 

esteem needs

 

self actualization needs   

Term

 

What is a Demand ?

Definition
Demand are wants for specific product backed by and ability to buy .
Term
consumes value equation
Definition

Value  =

 

 emotional Benefit + functional benefit 


Psychic cost+ energy cost +time cost + monetary cost 

Term
Exchange relationship
Definition
Supporting users have an ad free experience!