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| Anything that can be offered to a market for attention, acquisition, use, or consumption that might satsify a want or need. |
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| Any activity or benefit that one party can sell to another that is essentially intangible and does not result in the ownership of anything |
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| Product bought by final consumer for personal consupmtion |
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| Consumer product that the customer usually buys frequently, immediately, and with a minimum of comparison and buying effort |
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| Consumer good that the custome, in the process of selection and purchase, characteristaically compares on bases such as suitability, quality, price, and style. |
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| Consumer good that the custome, in the process of selection and purchase, characteristaically compares on bases such as suitability, quality, price, and style. |
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| Consumer product with unique characteristics or brand identification for which a significant group of buyers is willing to make a specail purchase effort. |
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| Consumer product that the consumer either does not know about or knows about but does not normally think of buying. |
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| The desing, implementation, and control of programs seeking to increase the acceptability of a social idea, cause, or practice among a target group. |
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| The ability of a product to perform its functions; it includes the prodcut's overall durability, reliability, precision, ease of operation and repair, and other valued attributes. |
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| A group of products that are closely related beacause tehy function in a similar manner, are sold to the same consumer groups, are marketed through the same types of outlets, or fall within given price ranges. |
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| Product Mix (or Product Assortment) |
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| The set of all product lines and items taht a particular seller offers for sale |
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| The positive differential effect that konwing the brand name has on customer response to the product or service. |
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| A brand created and owned by a reseller of a product or service. |
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| Using a successful brand name to launch a new or modified product in a new category |
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| Using a successful brand image to introduce additional items in a given product category under the same brand name,such as new flavors, forms, colors, added ingredients, or package sizes. |
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| A major characteristic of services- they cannont be seen, tasted, felt heard, or smelled before they are bought. |
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| A major charactersitic of services- they are produced and consumed at the same time and cannot be separated from their providers, whether the providers are people or machines. |
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| A major characteristic of services- their quality may vary greatly, depending on who provides them and when, where, and how. |
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| Marketing by a service firm to train and effectively motviate its customer-contact emplyoees and all the supproting service people to work as a team to provide customers satisfaction. |
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| Marketing by a service firm that recognizes that perceived service quality depends heavily on the quality of buyer-seller interaction. |
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| The development of original products, product improvements, product modifications, and new brands through the firm's own R&D efforts. |
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| The systematic search for new product ideas. |
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| Screening new-product ideas in order to spot good ieas and drop poor ones as soon as possible |
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| A detailed version of the new-product idea stated in meaningful consumer terms |
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| Testing product concepts with a group of target consumers to find out if the concepts have strong consumer appeal. |
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| Marketing Strategy Development |
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Definition
| Designing an intial marketing strategy for a new product based on the product concept |
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| A review of the sales, costs, and profit projections for a new product to find out whether theses factors satsify the company's objectives. |
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| Developing the product concept into a physical product in order to ensure that the product idea can be turned into a workable product. |
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| The stage of a new-product development in which the product and marketing program are tested in more realistic settings |
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| Introducing a new product into the market |
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| Sequential Product Development |
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| A new-product development approach in which one company department works to complete its stage of the process before passing the new product along to the next department and stage. |
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| Simultaneous (or team-based) Product Development |
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| An approach to developing new products in which various company departments work closely together, overlapping the steps in the product-development process to sive time and increase effectivness. |
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| A basic and distinctive mode of expression |
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| A currently accepted or popular style in a given field |
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| A fashion that enters quickly, is adopted with great zeal, peaks early, and declines very quickly. |
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| The product life-cycle stage in whichc the new product is first distributed and made available for purchase |
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| The product's life-cycle stage in which a product's sales start climbing quickly |
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