Term
| Distribution channel OR Marketing channel |
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Definition
| is a set of independent organizations that help make a product or service available for use or consumption by the consumer or business users |
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Term
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Definition
| are people or organizations that help get products to the final consumer. They are sometimes called middle men. |
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Term
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Definition
| has no intermediary levels; the company sells directly to consumers |
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Term
| Indirect marketing channels |
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Definition
| contain one or more intermediaries |
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Term
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Definition
| is a strategy used by producers of convenience products and common raw materials in which they stock their products in as many outlets as possible |
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Term
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Definition
is a strategy in which the producer gives only a limited number of
dealers the exclusive right to distribute its products in their territories
• Luxury automobiles
• High-end apparel |
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Term
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Definition
is a strategy when a producer uses more than one but fewer than all of the intermediaries willing to carry the producer’s products
• Televisions
• Appliances |
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Term
| Physical Distribution (Marketing logistics) |
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Definition
involves planning, implementing, and
controlling the physical flow of goods,
services, and related information from points of origin to points of consumption to meet consumer requirements at a profit |
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Term
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Definition
includes all the activities in selling
products or services directly to final
consumers for their personal, non-business use |
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Term
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Definition
| carry narrow product lines with deep assortments within the product lines |
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Term
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Definition
| carry a wide variety of product lines |
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Term
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Definition
| offer a large assortment of routinely purchased food products, non food items, and services |
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Term
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Definition
| carry a limited line of high-turnover convenience goods |
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Term
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Definition
| offer a large assortment of routinely purchased food products, non food items, and services |
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Term
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Definition
sell standard merchandise at lower prices by accepting lower margins and selling
higher volume |
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Term
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Definition
| selling your product directly to consumers. |
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Term
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Definition
All the activities involved in selling goods and services to those buying for resale or business use.
Selling to other businesses who sell to
consumers. |
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