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| One facet of marketing is that it is: |
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Definition
| A philosophy that stresses customer satisfaction |
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Term
| A business is concerned with many day-to-day activities. some of the most important of these activities are the planning and development of a product, its pricing policy, and the distribution strategy. |
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| Which of the following occurs when people give up something in order to receive something that they would rather have? |
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Definition
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Term
| The concept of exchange is important to marketing because: |
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Definition
| Marketing activities help to create exchange |
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Term
All of the following are marketing management pholosophies EXCEPT:
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Definition
| Profitability orientation |
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Term
A company that sets its goals and stragies based on what its current equipment can produce, what products engineering can design, and what the company itself can do best, has a(n)___ orientation.
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Term
| The ___ orientation assumes people will buy more if aggressive selling techniques are used. |
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| Which marketing management philosophy is often adopted by organizations that sellunsought products such as life insurance, retirement plans, and pre-planned funeral services? |
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Definition
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Term
| Which marketing orientation assumes people will buy more goods and services if aggressive marketing techniques are used? |
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Definition
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Term
| Which marketing management philosophy assumes that a sale does not depend on an aggressive sales force but rather on a customer's decision to purchase a product? |
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Definition
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Term
| A company that wants to implement a market orientation would need to: |
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Definition
Do research on customers, competitors, and markets.
Determine how to deliver superior customer value.
Establish and maintain mutually satifying relationships with customers.
implement actions that provide value to customers.
DO ALL LISTED |
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Term
An organization with a(n)___ believes that it exists not only to satisfy customer wants and needs and to meet organizational objectives but also to preserve or enhance individuals' and society's long-term best interests.
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Definition
| Societal marketing orientation |
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Term
| When customer expectations regarding product quality, service quality, and value-based price are met or exceeded, ___ is created. |
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Definition
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Term
| _____ is a strategy that focuseson keeping and improving relationships with current customers. |
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Definition
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Term
| Most successful relationship marketing strategies depend on: |
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Definition
Customer-oriented personnel.
Effect training programs.
Employees with authority to make decisions and solve problems.
Teamwork.
ALL OF THESE |
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Term
All of the following are good reasons to study marketing EXCEPT:
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Definition
| Marketing creates customer needs. |
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Term
| ___ is the managerial process of creating and mainaining a fit between the organization's objectives and resources and the evolving market opportunities. |
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Definition
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Term
| Which of the following is a type of strategic alternative that tries to increase market share among existing customers? |
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Definition
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Term
| ___ is a strategy of increasing market share for present products in existing markets. |
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Definition
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| ___ is a strategy that attempts to attract new customers to existing products. |
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| ___ is a marketing strategy that creates new products for present markets. |
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| ___ is the strategy of increasing sales by introducing new products into new markets. |
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Term
| A written document that acts as a guidebook of marketing activities for the marketing manager is known as the ____. |
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Definition
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Term
A ___ is a study conducted by an organization to identify its internal strengths and weaknesses and also examine external opportunities and threats.
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Definition
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Term
| The SWOT acronym refers to a firm's analysis of its: |
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Definition
| Strengths, Weaknesses, Opportunities, and Threats |
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Term
| ____ is defined as the collection and interpretation of information about force, events, and relationships in the external environment that may affect the future of the organization or the implementation of the marketing plan. |
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Definition
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Term
| The set of unique features of a company and its products that are perceived by the target market as significant and superior to the competition is known as a(n): |
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Term
| Which of the following is NOT a type of competitive advantage? |
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Definition
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Term
| Walmart realizes a ___ using its relationships with suppliers to give customers low prices and good customer service. |
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Definition
| Cost competitive advantage |
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Term
| The ___ is the unique blend of product, distribution, promotion, and pricing strategies designed to produce mutually satisfying exchanges with a target market. |
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Definition
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Term
| The typical starting point of any firm's marketing mix is the: |
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Definition
| Development of the good or service to be sold |
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Term
| Making sure products are available when and where customers want them is the job of which element of the marketing mix? |
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Definition
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Term
| Which of the marketing mix elements is often the most flexible? |
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Definition
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Term
| All of the following are strategic alternatives that match products with markets EXCEPT: |
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Definition
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Term
| A(n) ___ is a defined group that managers feel is most likely to buy a firm's product. |
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Definition
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Term
The external environment ___.
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Definition
| Must be continually monitored by marketing managers. |
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Term
| All of the following are factors in the external environment affecting marketing EXCEPT: |
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Definition
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Term
| Marketing managers cannot control ___ , but they can sometimes influence it. |
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Definition
| the exteranal environment |
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Term
| Which of the following is the most dificult for marketing managers to forecast, influence, or integrate into marketing plans? |
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Definition
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Term
| The study of people's vital statistics, such as age, race and ethnicity, and location, is called: |
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Definition
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Term
| Which of the following is NOT a demographic characteristic of a population? |
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Definition
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Term
| Research indicates that ___ is the most important thing to tweens. |
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Definition
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Term
| ___ are strongly attached to technology, family-oriented, and impatient, and are quick shoppers. |
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Definition
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Term
| The group of people in the United States who were born betwen 1946 and 1964 are known as: |
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Definition
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Term
| Research indicates that ___ is the most important thing to tweens |
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Definition
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Term
| The group of people in the United States who were born between 1946 and 1964 are known as: |
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Definition
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Term
| Recession, inflation, and consumers' incomes that influence the marketing environment are called ___ factors. |
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Definition
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Term
| ___ is the primary determinant of a person's earning potential. |
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Definition
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Term
| The ___ is a governmental body that has the power to prescribe mandatory safety standards for almost all products consumers use. |
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Definition
| Consumer Product Safety Commission |
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Term
| The ___ is an agency that prevents the use of unfair methods of competition in commerce. |
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Definition
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Term
| Which of the following represents the largest group of consumers in the United States? |
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Definition
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Term
| Consumers born between 1965 and 1978 form a group called: |
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Definition
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