Shared Flashcard Set

Details

Marketing Exam 2 Ch. 5
N/A
35
Marketing
Undergraduate 2
03/29/2009

Additional Marketing Flashcards

 


 

Cards

Term
consumer behavior
Definition
processes a consumer uses to make purchase decisions, as well as to use and dispose of purchased goods or services; also includes factors that influence purchase decisions and product use
Term
consumer decision making process
Definition
a five step process used by consumers when buying goods or services
1) need recognition
2) information search
3) evaluation of alternatives
4) purchase
5) postpurchase behavior
Term
need recognition
Definition
result of an imbalance between actual and desired states
Term
stimulus
Definition
any unit of input affecting one or more of the five sense: sight, smell, taste, touch, hearing
Term
want
Definition
recognition of an unfulfilled need and product that will satisfy it
Term
internal information search
Definition
the process of recalling past information stored in the memory
Term
external information search
Definition
the process of seeking information in the outside environment
Term
nonmarketing controlled information source
Definition
a product information source that is not associated with advertising of promotion
Term
marketing controlled information source
Definition
a product information source that originates with marketers promoting the product
Term
evoked set (consideration set)
Definition
a group of brands, resulting from an information search, from which a buyer can choose
Term
cognitive dissonance
Definition
inner tension that a consumer experiences after recognizing an inconsistency between behavior and values or opinions
Term
involvement
Definition
the amount of time and effort a buyer invests in the search, evaluation, and decision processes of consumer behavior
Term
routine response behavior
Definition
the type of decision making exhibited by consumers buying frequently purchased, low cost goods and services; requires little search and decision time
Term
limited decision making
Definition
the type of decision making that requires a moderate amount of time for gathering information and deliberating about an unfamiliar brand in a familiar product category
Term
extensive decision making
Definition
the most complex type of consumer decision making, used when buying and unfamiliar, expensive product or an infrequently bought item requires use of several criteria for evaluating options and much time for seeking information
Term
culture
Definition
the set of values, norms, attitudes, and other meaningful symbols that shape human behavior and the artifacts, or products, of that behavior as they are transmitted from one generation to the next
Term
subculture
Definition
a homogeneous group of people who share elements of the overall culture as well as unique elements of their own group
Term
social class
Definition
a group of people in a society who are considered nearly equal in status or community esteem, who regularly socialize among themselves both formally and informally, and who share behavioral norms
Term
reference group
Definition
a group in society that influences an individual's purchasing behavior
Term
opinion leader
Definition
an individual who influences the opinions of others
Term
socialization process
Definition
how cultural values and norms are passed down to children
Term
personality
Definition
a way of organizing and grouping the consistencies of an individual's reactions to situations
Term
self-concept
Definition
how consumers perceive themselves in terms of attitudes, perceptions, beliefs, and self-evaluations
Term
ideal self-image
Definition
the way an individual would like to be
Term
real self-image
Definition
the way an individual actually perceives himself or herself
Term
lifestyle
Definition
a mode of living as identified by a person's activities, interests, and opinions
Term
perception
Definition
the process by which people select, organize, and interpret stimuli into a meaningful and coherent picture
Term
selective exposure
Definition
the process whereby a consumer notices certain stimuli and ignores others
Term
selective distortion
Definition
a process whereby a consumer changes or distorts information that conflicts with his or her feelings or beliefs
Term
selective retention
Definition
a process whereby a consumer remembers only that information that supports his or her personal beliefs
Term
motive
Definition
a driving force that causes a person to take action to satisfy specific needs
Term
maslow's hierarchy of needs
Definition
a method of classifying human needs and motivations into five categories in ascending order of importance: physiological, safety, social, esteem, and self actualization
Term
learning
Definition
a process that creates changes in behavior, immediate, or expected, through experiences and practice
Term
belief
Definition
an organized pattern of knowledge that is individual holds as true about his or her world
Term
attitude
Definition
a learned tendency to respond consistently toward a given subject
Supporting users have an ad free experience!