Term
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Definition
| all the activities directly related to the sale of goods and services to the ultimate consumer for personal, nonbusiness use |
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Definition
| retailers owned by a single person or partnership and not operated as part of a larger retail institution |
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Definition
| stores owned and operated as a group by a single organization |
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Term
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Definition
| the right to operate a business or to sell a product |
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Term
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Definition
| the amount of money the retailer makes as a percentage of sales after the cost of goods sold is subtracted |
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Term
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Definition
| a store housing several departments under one roof |
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Definition
| a department head who selects the merchandise for his or her department and may also be responsible for promotion and personnel |
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Term
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Definition
| a retail store specializing in a given type of merchandise |
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Term
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Definition
| a large, departmentalized, self-service retailer that specializes in food and some non food items |
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Term
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Definition
| a retail store that stocks pharmacy-related products and services as its main draw |
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Definition
| a miniature supermarket, carrying only a limited line of high-turnover convenience goods |
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Term
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Definition
| a retailer that competes on the basis of low prices, high turnover, and high volume |
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Term
| full line discount stores |
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Definition
| a retailer that offers consumers vey limited service and carries a broad assortment of well-known, nationally branded "hard goods" |
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Term
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Definition
| a retailing strategy using moderate to low prices on large quantities of merchandise and lower levels of service to stimulate high turnover of products |
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Term
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Definition
| a retail store that combines groceries and general merchandise goods with a wider range of services |
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Term
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Definition
| a retail store that offers a nearly compete selection of single-line merchandise and uses self-service, discount prices, high volume, and high turnover |
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Term
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Definition
| specialty discount stores that heavily dominate their narrow merchandise segment |
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Term
| warehouse membership clubs |
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Definition
| limited service merchant wholesalers that sell a limited selection of brand name appliances, household items, and groceries on a cash and carry basis to members, usually small businesses and groups |
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Term
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Definition
| a retailer that sells at prices 25 percent or more below traditional department store prices because it says cash for its stock and usually doesn't ask for return privileges |
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Term
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Definition
| shopping without visiting a store |
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Term
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Definition
| the use of machines to offer goods for sale |
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Term
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Definition
| the selling of products by representatives who work door to door, office to office, or at home parties |
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Term
| direct marketing (direct response marketing) |
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Definition
| techniques used to get consumer to make a purchase from their home, office, or another nonretail setting |
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Term
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Definition
| the use of the telephone to sell directly to consumers |
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Term
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Definition
| a type of shopping available to consumers with personal computers and access to the internet |
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Term
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Definition
| the originator of a trade name, product, methods of operation, and so on that grants operating right to another party to sell its product |
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Term
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Definition
| an individual or business that is granted the right to sell |
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Term
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Definition
| a combination of the six Ps - product, place, promotion, price, presentation, and personnel - to sell goods and services to the ultimate consumer |
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Term
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Definition
| the mix of products offered to the consumer by the retailer; also called the product assortment or merchandise mix |
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Term
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Definition
| stores that consumers purposely plan to visit |
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Term
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Definition
| the overall impression conveyed by a store's physical layout, decor, and surroundings |
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