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| a product new to the world, the market, the producer, the seller, or some combination of these |
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| a plan that links the new product development process with the objectives of the marketing department, the business unit, and the corporation |
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| a marketing strategy that entails the creation of marketable new products; the process of converting applications for new technologies into marketable products |
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| the process of getting a group to think of unlimited ways to vary a product or solve a problem |
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| the first filter in the product development process, which eliminates ideas that are inconsistent with the organization's new product strategy or are obviously inappropriate for some other reason |
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| a test to evaluate a new product idea, usually before any prototype has been created |
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| the second stage of the screening process where preliminary figures for demand, cost, sales, and profitability are calculated |
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| the stage in the product development process in which a prototype is developed and marketing strategy is outlined |
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| simultaneous product development |
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| a team-oriented approach to new product development |
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| the limited introduction of a product and marketing program to determine the reactions of potential customers in a market situation |
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| simulated (laboratory) market testing |
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| the presentation of advertising and other promotion materials for several products, including a test product, to members of the product's target market |
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| the decision to market a product |
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| a consumer who was happy enough with his or her trial experience with a product to use it again |
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| a product perceived as new by a potential adopter |
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| the process by which the adoption of an innovation spreads |
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| a concept that provides a way to trace the stages of a product's acceptace, from its introduction (birth) to its decline (death) |
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| all brands that satisfy a particular type of need |
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| the full-scale launch of a new product into marketplace |
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| the second stage of the product life cycle when sales typically grow at an increasing rate, many competitors enter the market, large companies may start to acquire small pioneering firms, and profits are healthy |
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| a period during which sales increase at a decreasing rate |
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