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| system for linking computers within a company |
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| a place where databases are stored so that they are available when needed |
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| a statement of relationship among marketing variables |
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| educated guesses about the relationships between things or about what will happen in the future |
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| a written plan that specifies what information will be obtained and how |
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| concerns the extent to which data measures what it is intended to measure |
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| products offering really new ideas that potential customers don't know about yet |
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| regularly unsought products |
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| products like gravestones, life insurance, and encyclopedias that stay unsought but not unbought forever |
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| short lived capital items such as tools and equipment used in production or office activities |
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| products that occur in nature |
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| the same as a trademark except that it refers to a service offering |
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| 1946, spells out what kind of marks can be protected and the exact method of protecting them |
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| the same brand name for several products, or individual brands for each product |
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| a well known brand that sellers pay a fee to use |
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| seperat brand names for each product, when its important for each product to have seperate a seperate identity, as when products vary in quality or type |
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| products that have no brand at all other than identificationof their contents and the manufacturer or middleman |
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| federal fair packaging and labeling act |
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| 1966, requires that consumer goods be clearly labeled in easy to understand terms |
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| 1975, producers must provide a clearly written warranty if they choose to offer any |
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| on that is new in any way for the company concerned |
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| federal trade commision (FTC) |
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| federal govt agency that polices monopoly laws |
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| consumer product safety act |
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| 1972, set up the consumer product safety commision to encourage safety in product design and better quality control |
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| getting reactions from customers about how well a new product idea fits their needs |
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| product managers or brand managers |
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| manage specific products, often taking over the jobs formerly handled by an advertising manager |
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| collecting products from many small producers |
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| separating products into grades and qualities desired by different target markets |
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| vertical marketing systems |
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| channel systems in which the whole channel focuses on the same target market at the end of the channel |
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| corporate channel systems |
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| corporate ownership all along the channel, we might say the firm is going direct |
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| channels used to retrieve products that customers no longer want |
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| physical distribution (PD) |
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| another common name for logistics |
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| where the firm is primarily a coordinator, with a good marketing concept |
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