Term
|
Definition
| the process of defining a marketing problem and opportunity, systematically collecting and analyzing information, and recommending actions. |
|
|
Term
|
Definition
| a conscious choice from among two or more alternatives. |
|
|
Term
|
Definition
| criteria or standards used in evaluating proposed solutions to the problem |
|
|
Term
|
Definition
| the restrictions placed on potential solutions to a problem. |
|
|
Term
|
Definition
| selecting representative elements from a population. |
|
|
Term
|
Definition
| using precise rules to select the sample such that each element of the population has a specific known chance of being selected |
|
|
Term
|
Definition
| using arbitrary judgments to select the sample so that the chance of selecting a particular element maybe be unknown or 0. |
|
|
Term
|
Definition
| drawing conclusions about a population from a sample taken from that population |
|
|
Term
|
Definition
| the facts and figures related to the problem |
|
|
Term
|
Definition
| facts and figures that have already been recorded before the project at hand |
|
|
Term
|
Definition
| facts and figures that are newly collected for the project |
|
|
Term
|
Definition
| facts and figures obtained by watching, either mechanically or in person, how people actually behave |
|
|
Term
|
Definition
| facts and figures obtained by asking people about their attitudes, awarenesses, intentions and behaviors. |
|
|
