Term
|
Definition
| The activity, set of institutions, and processes for creating ,communicating, delivering, and exchanging offerings that have value for customers, clients, partners and society at large |
|
|
Term
|
Definition
| A philosophy that focuses on the internal capabilities of the firm rather than on the desires and needs of the marketplace |
|
|
Term
|
Definition
| The idea that people will buy more goods and services if aggressive sales techniques are used and that high sales result in high profits |
|
|
Term
|
Definition
| The idea that the social and economic justification for an oranization's existence is the satisfaction of the customer wants and needs while meeting organizational objectives |
|
|
Term
|
Definition
| A philosohpy that assumes that a sale does not depend on aggressive sales force but rather on a customer's decision to purchase product. It is synonymous with the marketing concept |
|
|
Term
| Societal marketing orientation |
|
Definition
| The idea that an organization exists not only to satisfy customer wants and needs and to meet organizational objectives but also to preserve or enhance individuals' and society's long-term best interest |
|
|
Term
|
Definition
| The relationship between benefits and the sacrifice necessary to obtain those benefits |
|
|
Term
|
Definition
| Customer's evaluation of a good or service in terms of whether it has met their needs and expectations |
|
|
Term
|
Definition
| A strategy that focuses on keeping and improving relationships with current customers |
|
|
Term
|
Definition
| Delegation of authority to solve customer's problems quickly--usually by the first person that the customer notifies regarding a problem |
|
|
Term
| Corporate social responsibility |
|
Definition
| Business's concern for society's welfare |
|
|
Term
|
Definition
| The idea that socially responsible companies will outperform their peers by focusing on the world's social problems and viewing them as opportunities to build profits and help the world at the same time |
|
|
Term
| Pyramid of corporate social responsibility |
|
Definition
| A model that suggests corporate social responsibility is composed of economic, legal, ethical, and philanthropic responsibilities and that the firm's economic performance supports the entire structure |
|
|
Term
|
Definition
| The moral principles of values that generally govern the conduct of an individual or a group |
|
|
Term
|
Definition
| The rules people develop as a result of cultural values and norms |
|
|
Term
|
Definition
| A guideline to help marketing managers and other employees make better decisions |
|
|
Term
|
Definition
| A defined group most likely to buy a firm's product |
|
|
Term
|
Definition
| When a company implements strategies that attempt to shape the external environment in which it operates |
|
|
Term
|
Definition
| The practice of choosing goods and services that meet one's diverse needs and interests rather than conforming to a single traditional lifestyle |
|
|
Term
|
Definition
| The study of people's vital statistics, such as their age, race and ethnicity, and location |
|
|
Term
|
Definition
| People born between 1979 and 1994 (15-30). 60 Million and 1.5 the size of Generation X. Also called "Echo boomers." Characterized: Impatient, family-oriented, inquisitive, opinionated, diverse, good managers of time, savvy |
|
|
Term
|
Definition
| People born between 1965-1978 (31-44). 40 million consumers. |
|
|
Term
|
Definition
| People born between 1946-1964 (45-63. 77 million large. |
|
|
Term
|
Definition
| When all major ethnic groups within an area--such as a city, county, or census tract-- are roughly equally represented |
|
|
Term
|
Definition
| A comparison of income versus the relative cost of a set standard of goods and services in different geographic areas. |
|
|
Term
|
Definition
| A measure of the decrease in the value of money, expressed as the percentage reduction in the value since the previous year |
|
|
Term
|
Definition
| A period of economic activity characterized by negative growth, which reduces demand for goods and services |
|
|
Term
|
Definition
| Pure research that aims to confirm an existing theory or to learn more about a concept or a phenomenon |
|
|
Term
|
Definition
| An attempt to develop new or improved products |
|
|
Term
| Food and Drug Administration (FDA) |
|
Definition
| A federal agency charged with enforcing regulations against selling and distributing adultured, misbranded, or hazardous food and drug products |
|
|
Term
| Consumer Product Safety Commission |
|
Definition
| A federal agency established to protect the health and safety of consumers in and around their homes |
|
|
Term
| Federal Trade Commission (FTC) |
|
Definition
| A federal agency empowered to prevent persons or corporations from using unfair methods of competition in commerce |
|
|
