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Definition
| An analysis of outside influences that may have an impact on an organization. |
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Definition
| Formal written document that directs a companies activites for a specific period of time. |
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Definition
| A brief overview of the entire marketing plan. |
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Definition
| Identifies target markets and sets marketing mix choices that focus on those markets. |
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Definition
| Budgets and detials of each activity and who will be responsible for each activity. |
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Definition
| Is the study of the internal and external factors that affect marketing strategies. |
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Definition
| An expectation for performance that reflects the plans objectives. |
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Definition
| Classifying group into certain marketing groups. |
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Definition
| Refer to statistics that describe a population in terms of personal charachteristics such as age, etc. |
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Definition
| Money left over after taking out taxes. |
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Definition
| Money After paying for living exspenses. |
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Definition
| Based on segmentation on where people live. |
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Definition
| Involves grouping people with similar lifestyles. |
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Term
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Definition
| Involves single marketing strategy to reach all customers. |
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