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Marketing Essentials- Chapter 4 Graham
Global Analysis
21
Marketing
Not Applicable
12/05/2012

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Term
International Trade
Definition
The exchange of goods and services among nations
Term
Imports
Definition
Goods and services purchased from other countries
Term
Exports
Definition
Goods and services sold to other countries
Term
Balance of Trade
Definition
The difference in value between inports and exports of a nation
Term
Free Trade
Definition
Commercial exchange between nations that is conducted on free market principals without restrictive regulations
Term
Tariff
Definition
Tax on imports, may be used to produce revenue
Term
Quota
Definition
A limit on either the quantity or monetary value of a product that may be imported
Term
Embargo
Definition
The total ban on specific goods coming into and leaving the country
Term
Protectionism
Definition
A govenments establishment of economic policies that systematically restrict imports to protect domestic industries
Term
WTO (World Trade Organization)
Definition
Coalition of nations that makes rules governing international trade
Term
NAFTA (North American Free Trade Agreement)
Definition
An international trade agreement among the United States, Mexico and Canada
Term
EU (European Union)
Definition
Europes trading bloc
Term
Licencing
Definition
Letting another company use a trademark, company name or other intellectual protery for a fee or royalty
Term
Contract Manufacturing
Definition
Hiring a foreign manufacturer to make your products, according to your specifications
Term
Joint Venture
Definition
A business enterprise that companies set up together
Term
FDI (Foreign Direct Involvement)
Definition
The establishment of a business in a foreign country
Term
Multinations
Definition
Large corporations that have operations in serveral countries
Term
Mini-nationals
Definition
Midsize or smaller companies that have operations in foreign countries
Term
Globalization
Definition
Selling the same product and using the same promotion methods in all countries
Term
Adaptation
Definition
A company's use of an existing product and/or promotion to which changes are made to better suit a country or region
Term
Customization
Definition
Involves creating specifically designed products or promotions for certain countries or regions
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