Term
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Definition
| The process of planning, pricing, selling and distributing ideas, goods or services to create exchanges that satisfy customers. |
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Term
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Definition
| Intangible items that have monetary value and satisfy needs/ wants |
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Term
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Definition
| Tangible items that have monetary value and satisfy needs/ wants |
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Term
| Name the 7 marketing functions |
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Definition
| Channel management, market planning, pricing, Product/service management, promotion and selling |
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Term
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Definition
| The idea that a business should strive to satisfy customers' needs and wants while generating a profit |
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Term
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Definition
| The added values and attributes in economic terms |
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Term
| What are the economic benefits of marketing? |
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Definition
| New and improved products & Lower prices |
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Term
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Definition
| Form, Place, Time, Possession, Information |
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Term
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Definition
| All people who share similar needs and wants and who have the ability/willingness to purchase a given product |
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Term
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Definition
| Consists of consumers who purchase goods and services for personal use |
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Term
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Definition
| Includes all businesses that buy products for use in their own operations |
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Term
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Definition
| Percentage of total sales volume generated by all companies that compete in given market |
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Term
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Definition
| The group that is identified for a specific marketing program |
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Term
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Definition
| List information about a customer from a target market, such as age and income |
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Term
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Definition
| Four basic marketing strategies |
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Term
| Name the 4 Ps and the 5th |
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Definition
Product people, place, promotion
5th: People |
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