Term
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Definition
| the process of planning pricing promoting selling and distributing ideas goods or services to create exchanges to satisfy customers |
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Term
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| tangible items that have monetary value and satisfy your needs and wants such as cars,toys,furniture, televisions clothing and candy. |
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Term
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Definition
| intangible items that have monetary value and satisfy your needs and wants |
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Definition
| the idea that a business should strive to satisfy customers needs and wants while generating a profit for the firm |
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Term
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Definition
| functions of marketing add value to a product |
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Term
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Definition
| all people who share similar needs and wants and who gave the ability to purchase a give product |
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Term
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Definition
| consists of consumers who purchase good and services for personal use |
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Term
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Definition
| business to business (b to b) market includes all businesses that buy products for use in operations |
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