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| the process of planning,pricing,promoting,selling, and distibuting ideas,goods,or services. |
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| tangible items that have monetary value and satisfy your needs and wants. |
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| Intangible items that have menetary value and satisfy your needs and wants. |
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| Idea that a bussiness should strive to satisfy custoumers needs, and wants while generating a profit for the firm. |
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| The attributes of a product or service that make it capable of satisfying consumers wants and needs. |
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| All people who share similar needs and wants and who have the ablity to purchase a given product. |
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Definition
| consits of consumers who purchase goods and services for personal use. |
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| business to business market include all business' that buy products for use in their operations. |
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| The percentage of the total sales volume generated by all companies that compete in a given market. |
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| the group that is identified for a specific marketin program. |
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| lists information about the target matket, such as age, income level, ethnic background, occupation, income level. |
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Term
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Definition
| Four basic maketin strarigies called four Ps, place, price, and promotion. |
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