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Marketing Definitions
Definitions for Vocabulary-Chapter 12: Basic marketing-A Marketing Strategey Planning Approach, McGraw Hill Publishing Co.
16
Marketing
Undergraduate 3
11/06/2007
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Term
containerization:
 Definition
grouping individual items into an economical shipping quantity and sealing them in protective containers for transit to the final destination.
Term
customer service level
 Definition
how rapidly and dependably a firm can deliver what customers want.
Term
distribution center:
 Definition
a special kind of warehouse designed to speed the flow of goods and avoid unnecessary storing costs.
Term
electronic data interchange (EDI):
 Definition
an approach that puts information in a standardized format easily shared between different computer systems.
Term
freight forwarders:
 Definition
transportation wholesalers who combine the small shipments of many shippers into more economical shipping quantities.
Term
inventory
 Definition
the amount of goods being stored.
Term
logistics:
 Definition
the transporting, storing, and handling of goods to match target customers' needs with a firm's marketing mix--both within individual firms and along a channel of distribution (i.e., another name for physical distribution).
Term
physical distribution (PD):
 Definition
the transporting, storing, and handling of goods to match target customers' needs with a firm's marketing mix--both within individual firms and along a channel of distribution.
Term
physical distribution (PD) concept:
 Definition
all transporting, storing, and product-handling activities of a business and a whole channel system should be coordinated as one system which seeks to minimize the cost of distribution for a given customer service level.
Term
piggyback service:
 Definition
loading truck trailers or flat-bed trailers carrying containers on railcars to provide both speed and flexibility.
Term
private warehouses:
 Definition
storing facilities owned or leased by companies for their own use.
Term
public warehouses:
 Definition
independent storing facilities.
Term
storing:
 Definition
the marketing function of holding goods.
Term
supply chain:
 Definition
the complete set of firms and facilities and logistics activities that are involved in procuring materials, transforming them into intermediate and finished products, and distributing them to customers.
Term
total cost approach:
 Definition
evaluating each possible PD system and identifying all of the costs of each alternative.
Term
transporting:
 Definition
the marketing function of moving goods.
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