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Marketing chapter 12
Marketing
16
Marketing
Undergraduate 1
04/11/2017

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Term
retailing
Definition
all the activities involved in selling goods or services directly to final customers for their personal, non business use.
Term
retailer
Definition
A business whose sales come primarily from retailing.
Term
discount store
Definition
A retail operation that sells standard merchandise at lower prices by accepting lower margins and selling at higher volume.
Term
specialty store
Definition
A retail store that carries a narrow product line with a deep assortment within that line. (Gamestop, Hockeymonkey etc..)
Term
Department store
Definition
a retail store that carries a wide variety of product lines, each operated as separated departments.
Term
Supermarket
Definition
carries a wide variety of grocery and household products.
Term
General Merchandise store
Definition
a store that sells a broad selection of of merchandise where people can purchase all their general goods.
Term
Category killer
Definition
a giant specialty store that carries a deep assortment of a particular line.
Term
service retailer
Definition
a retailer whose product line is actually a service. (Banks, hotels, airlines etc..)
Term
Off price retailer
Definition
a retailer that buys at less than regular wholesale prices and sells at less than retail.
Term
factory outlet
Definition
an off price retailing operation that is owned by a manufacturer and normally carries the manufacturer's surplus, discontinued or irregular goods.
Term
Warehouse club
Definition
an off price retailer that sells a limited selection of brand name goods for users that pay an annual membership fee.
Term
Corporate chains
Definition
two or more outlets that are commonly owned and operated.
Term
franchise
Definition
a contractual association between manufacturer, wholesaler, service organization etc who buy the right to own and operate one or more units of the franchise system.
Term
shopping center
Definition
a group of retail businesses built on a site that is planned, developed, owned, and managed as a unit.
Term
wholesaling
Definition
all the activities involved in selling goods and services to those buying for resale or business use.
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