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Definition
| the creation ad maintenance of satisfying exchange relationships. |
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| means you do not rely on others for the things you need to do to survive. |
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| not being able to obtain everything to survive due to poor weather, competition with other people, sickness, or lack of skills. |
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| concentrating on one thing or a few related activities so that they can be done well |
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Definition
| established the use of currency as a recognized medium of exchange. |
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| a location where people bring products to be conveniently exchanged. |
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| offering products produced or manufactured by others for sale to customers. |
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| the ongoing activities designed to support the primary function of a business and keep it operating efficiently |
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Definition
| plans and manages financial resources and maintains records and information related to a business's finances. |
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Definition
| involves developing, implementing, and evaluating the plans and activities of a business. |
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| using the needs of customers as the primary focus during the planning, production, pricing, distribution, and promotion of a product or service. |
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Definition
| a description of a unique group of prospective customers a business wants to serve and their location. |
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Definition
| the blending of the four marketing elements by the business |
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Definition
| anything offered to a market by the business to satisfy needs |
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Definition
| includes the locations and methods used to make the product available to customers |
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| the amount that customers pay and the methods of increasing the value of the product to the customers. |
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Definition
| includes the methods used and information communicated to encourage customers to purchase and to increase their satisfaction |
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Definition
| focuses on developing loyal customers who continue to purchase from the business for a long period of time. |
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Term
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Definition
| an approach to customer service that gives employees the authority to solve many customer problems. |
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