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Definition
| the way marketing activities are planned and coordinated to achieve an organization’s goals |
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| A ______ is a unique name, symbol, or design that identifies a product, service, or company |
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| The ______ is a unique, memorable quality of a brand. |
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| A _________ is a general promise or assurance of quality. |
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| A _________ is a specific written statement of the seller’s responsibilities related to the guarantee. |
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Definition
| A ________________ identifies the stages a product goes through from the time it enters the market until it is no longer sold. |
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Definition
| Items purchased on the spur of the moment without advance planning are ________________. |
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| Products that are regular, routine purchases are _____________. |
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Definition
| Products or services that are purchased as a result of an urgent need are ________________. |
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| When a variety of differences exist and the consumer considers a number of factors to determine the best value, the product is an ________________. |
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Definition
| Products that consumers believe are similar but have significant price differences are _________________. |
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Definition
| Products that have a strong brand loyalty are known as ______________. |
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Definition
| _____________ are those products that consumers do not want to buy. |
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Definition
| A _____________ is a clear written description of the marketing strategies of a business and the way the business will operate to accomplish each strategy. |
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Definition
| A _______________ identifies a business’s strengths and weaknesses and the opportunities and threats it faces. |
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Definition
| The _________ or purpose of the company identifies the nature of the business or the reasons the business exists. |
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| A ______________ is a specific description of the unique qualities of the marketing mix that make it different from the competition and satisfying to the target market. |
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Definition
- Wants and Needs
- Demographics
- Psychographics and Lifestyle
- Buying Behavior
- Attitudes
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Term
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Definition
| This marketing mix element facilitates the physical exchange of products and services between businesses and their customers. |
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| This marketing mix element is defined as the amount a buyer pays as well as the methods of increasing the value of the product to the customers. |
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Definition
| Businesses use this element of the marketing mix to provide information and assistance. |
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Term
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Definition
| This is the first stage of the product life cycle. The product is very basic, not widely distributed, highly priced, and will compete with more established products. |
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Definition
| During this stage the product will attract more customers and competitors. Sales will begin to grow rapidly. The brand name will be very important. The product must be distributed widely and promoted. |
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Definition
| During this stage, sales peak and profits begin to decline. Competition is more intense and more money will be spent on promotion. Many companies will struggle. |
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Definition
| During this stage consumers will decide that the product is no longer satisfying or they discover a better product. Sales decline rapidly. There is little opportunity for product improvement. The price element will become difficult to manage. Only loyal customers will continue to buy. |
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Definition
| Staple, impulse, and emergency goods are considered _________________ . |
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Definition
| Attribute-based goods and price-based goods are considered shopping goods. |
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