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| Involves business activities completed electronically via the internet. |
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| Companies that complete almost all of their business activities through the internet |
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| Brick-and-mortar business |
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| Companies that complete business activities by means other than the internet |
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| companies that combine traditional business operations with use of the internet |
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| B2C (business to customer) |
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Definition
| internet sales in the US were approximately $110 billion in 2006 |
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| B2B (business to business) |
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| internet sales for 2007 topped $800 billion |
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Definition
| Is the completion of marketing activities primarily through the use of computer and internet technologies |
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| Product fulfillment center |
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Definition
| Provides some or all of the activities required to fill customer orders |
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| an advertisement that opens in a new window when a webpage is being viewed |
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| a variety of digital technologies that provide interactive multimedia experiences for users |
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| regularly updated online journals written by company experts |
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| The use of the Internet as a place to buy and sell products had it beginnings. |
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| E-commerce includes all of the following except. |
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| Which of the following is not one of the stages of e-commerce development? |
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| Many of the first e-commerce companies were unsuccessful because they |
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Definition
| Didn't understand the marketing concept |
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| True or False: The United States leads the world in the number of Internet users? |
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| True or False: The total amount of business-to-consumer Internet sales is much larger than business-to-business sales. |
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| True or False: Some products can actually be distributed directly to consumers’ homes using the Internet. |
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| True or False: While being able to process an order using the Internet is an important customer service, it actually costs more than a traditional sale. |
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| True or False: Most Internet shoppers go online for the purpose of gathering information rather than to make an online purchase. |
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| True or False: Today, most consumers are satisfied with their shopping experience when they purchase a product on the Internet. |
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| A simple web site that provides basic information to help prospective customers as they gather information about products and companies. |
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| The company uses its web site to interact with customers (e-mail). Customers can ask questions or contact specific people in the company. |
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Definition
| An entire business action can be completed on an integrated site. |
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