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| Retranslatign a word or phrase back into the orginal language using a different interpreter to catch errors. |
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| The study of similarites and differences among consumers in two or more nations or societies |
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| Things that represent ideas or concepts in a specific culture |
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| The price of one country's currency expressed in terms of another country's currency |
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| Norms and expectations about the way people do things in a specific country |
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| When a domestic firm actually invest in a owns a foreign subsidiary or division |
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| When a firm sells a product in a foreign country below its dometic price or below its actual costs |
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| Producing goods in one country and selling them in another country |
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| Foreign Corrupt Practices Act |
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| A law that makes it a crime for U.S corporation to bribe an official of a foreign government or political party to obtian or retian business |
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| A brand marketed under the same name in muliple countries with similar and centrally coordinated marketing programs |
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| Exists when firms orignates produce and market their products and services worldwide |
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| Consumer groups living around the world who have similar needs to seek similar benfits from products or services |
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| Global marketing strategy |
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| The practice of standardizing marketing activities when there are cultural similarites and adapting them when cultures differ |
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| a situation in which products are sold through unauthoritized channels of distributions |
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| When a foreign company and a local firm invest together to create a local business, sharing ownwership, control and the profits of teh new company |
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| Mulitdomestic marketing strategy |
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| A multinational firm's strategy of offering as many different product variations, brand names, and advertising programs as countries in which it does business |
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| A restrictions placed on amount of a product allowed to enter into a country |
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| The practices of shielding one or more industries within a country's economy form foreign competition through the use of tariffs or quotas. |
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| A government tax on goods or services entering a country, primarily serving to raise prices on imports |
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| Insitution that sets rules govering trade between its members through a panel of trade experts |
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