Term
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Definition
| dividing market into distinct groups with distinct needs, characteristics, or behaviors who might require separate products or marketing mixes. |
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Term
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Definition
| the process of evaluating each market segments attractiveness and selecting on or more segments to enter. |
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Term
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Definition
| arranging for a product to occupy a clear, distinctive, and desirable place relative to competing products in the minds of taraget consumers |
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Term
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Definition
| dividing a market into different geographical units such as nations, states, regions, countries, cities, or neighborhoods. |
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Term
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Definition
| dividing the market into grups based on demographic variables such as age, sex, family size, family life cycle, income, occupation, education, religion, race, and nationality. |
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Term
| psychographic segmentation |
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Definition
| social class, lifestyle, personality |
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Term
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Definition
| occasions, benefits, user status, user rates, loyalty rates, loyalty status, readiness stage, attitude toward product |
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