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| __________ are non essential purchases that satisfy consumers’ wants. Businesses must have a clear understanding of expanding consumer choices and purchasing decisions. |
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| Effective marketing information improves the decisions of businesses, and effective marketing information reduces the risk of decision making. |
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| __________ is the information developed from activities that occur within the organization. |
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| ____________ provides an understanding of factors outside of the organization. |
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| A ________________is an organized method of collecting storing, analyzing, and retrieving information to improve the effectiveness and efficiency of marketing decisions. |
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| marketing information system |
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| _______is the information that goes into the system that is needed for decision making. |
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| _______ involves the resources used to maintain information, including equipment and procedures, so that it can be used when needed. |
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| ________ is the process of summarizing, combining, or comparing information so that decisions can be made. |
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| _________ is the result of analysis given to decision makers. |
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| ___________ is a procedure designed to identify solutions to a specific marketing problem through the use of scientific problem solving. |
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| Information already collected for another purpose that can be used to solve the current problem is ___________. |
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| Information collected for the first time to solve the problem being studied is __________. |
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| All of the people in the group the company is interested in studying are known as the ________________. |
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| A smaller group selected from the population is a ____________. |
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| Most surveys use ______________ that offer two or more choices. |
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| _______________ allow respondents to develop their own answers without additional information about possible choices. |
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| A ____________is a small number of people brought together to discuss identified elements of an issue or problem. |
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| ____________ collects information by recording actions without interacting or communicating with the participant. |
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| ___________ are carefully designed and controlled situations in which all important factors are the same except the one being studied. |
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| __________ are specific cities or geographic areas in which marketing experiments are conducted. |
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| ___________ are experiments where researchers create the situation to be studied. |
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| A procedure in which everyone in the population has an equal chance of being selected in a sample |
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| A planned set of questions to which individuals or groups of people respond |
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| True or False: Focus groups can be composed of participants who are experts on the topic rather than a random sample of the population. |
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| True or False: Marketing research helps businesses that are involved in international competition. |
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| True or False: Businesses that have effective marketing information systems do not need to use marketing research. |
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| True or False: Surveys should only ask questions that are needed to accomplish the objectives of the research. |
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| True or False: Whether or not to use marketing research depends solely on its cost. |
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| True or False: Open-ended questions are often used while researchers are trying to identify a problem or are completing a situational analysis. |
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| True or False: Marketing research follows the steps of scientific problem solving. |
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| True or False: The most precise and objective information about a potential market segment is obtained through focus groups. |
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| True or False: Secondary data is usually less expensive to obtain than primary data. |
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| 25. True or False: A great deal can be learned about purchase behavior by observing consumers. |
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