Term
| The organized actions of groups of consumers seeking to increase their influence on business practices |
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| Taking personal responsibility for actions |
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Definition
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| An organized effort to influence a company by refusing to purchase its products |
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| Concern about the consequences of actions on others |
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| Moral principles or values based on honesty and fairness |
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Definition
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Term
| A set of standards or rules that guide ethical business behavior |
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Definition
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Term
| Marketing activities designed to satisfy customer needs without negatively impacting the environment |
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Definition
| Green (environmental) marketing |
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Term
| The sale of products and services to people in other countries |
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Definition
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Term
| True or False. When marketing is effective, prices usually increase more than enough to cover the costs of marketing, so sellers make larger profits per unit sold. |
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Definition
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Term
| Which of the following are involved in completing marketing functions? |
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Definition
- manufacturers
- consumers
- trucking companies
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Term
| Effective marketing is used to encourage people to buy what kinds of things? |
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Definition
| Things that they need or want |
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Term
| Marketing can be an effective tool in helping society solve some serious problems when it is used by |
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Definition
- government
- business
- nonprofit groups
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Term
| On average, the cost of all marketing activities is about _________ of the price of a product. |
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Definition
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Term
| True of False. An important social problem created by marketing is that it tends to result in the misuse and waste of raw materials and natural resources. |
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Definition
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Term
| Transporting water to an area where there is a severe drought is an example of |
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Definition
| Matching supply and demand |
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Term
| True or False. Individual consumers acting alone can usually be quite effective in influencing the activities of businesses. |
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Definition
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Term
| True or False. Federal laws to improve business practices and protect consumers have been in existence only since 1960. |
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Definition
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Term
| When a business practices environmentally friendly production processes, it is using ____________ marketing. |
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Definition
| Green (environmental) marketing |
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Term
| All of the following tend to occur when the marketing concept is used effectively except |
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Definition
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Term
All of the following are examples of marketing jobs except
- web site designer
- sales representative
- public relations specialist
- all of the above are marketing jobs
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Definition
| All the above are marketing jobs |
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Term
| The effects of marketing on society include all of the following except |
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Definition
| Decrease in international trade |
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Term
| On average, marketing costs represent what percentage of the price that a consumer pays for a product? |
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Definition
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Term
| True or False: Marketing activities result in lower product prices in the long run. |
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Definition
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Term
Complaints about marketing include all of the following except
- Marketing leads to unneeded purchases
- Marketing creates an imbalance in supply and demand
- Marketing is a waste of money
- Marketing is not necessary for all products
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Definition
| Marketing creates an imbalance in supply and demand |
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Term
| Which national elected leader proposed the Consumer Bill of Rights? |
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Definition
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Term
| Which of the following is not one of the four basic rights enumerated in the Consumer Bill of Rights? |
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Definition
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Term
| Marketing activities covered in the American Marketing Association’s code of ethics include |
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Definition
| Promotions, pricing, and distribution |
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Term
| True or False: The Better Business Bureau is a consumer protection organization sponsored by consumer groups |
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Definition
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