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Marketing Chapter 2
Test Questions
28
Marketing
12th Grade
09/22/2010

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Term
The organized actions of groups of consumers seeking to increase their influence on business practices
Definition
Consumerism
Term
Taking personal responsibility for actions
Definition
Self-regulation
Term
An organized effort to influence a company by refusing to purchase its products
Definition
Boycott
Term
Concern about the consequences of actions on others
Definition
Social Responsibility
Term
Moral principles or values based on honesty and fairness
Definition
Ethics
Term
A set of standards or rules that guide ethical business behavior
Definition
Code of Ethics
Term
Marketing activities designed to satisfy customer needs without negatively impacting the environment
Definition
Green (environmental) marketing
Term
The sale of products and services to people in other countries
Definition
International trade
Term
True or False. When marketing is effective, prices usually increase more than enough to cover the costs of marketing, so sellers make larger profits per unit sold.
Definition
True
Term
Which of the following are involved in completing marketing functions?
Definition
  • manufacturers
  • consumers
  • trucking companies
Term
Effective marketing is used to encourage people to buy what kinds of things?
Definition
Things that they need or want
Term
Marketing can be an effective tool in helping society solve some serious problems when it is used by
Definition
  • government
  • business
  • nonprofit groups
Term
On average, the cost of all marketing activities is about _________ of the price of a product.
Definition
50%
Term
True of False. An important social problem created by marketing is that it tends to result in the misuse and waste of raw materials and natural resources.
Definition
False
Term
Transporting water to an area where there is a severe drought is an example of
Definition
Matching supply and demand
Term
True or False. Individual consumers acting alone can usually be quite effective in influencing the activities of businesses.
Definition
False
Term
True or False. Federal laws to improve business practices and protect consumers have been in existence only since 1960.
Definition
False
Term
When a business practices environmentally friendly production processes, it is using ____________ marketing.
Definition
Green (environmental) marketing
Term
All of the following tend to occur when the marketing concept is used effectively except
Definition
Prices go up
Term
All of the following are examples of marketing jobs except
  1. web site designer
  2. sales representative
  3. public relations specialist
  4. all of the above are marketing jobs
Definition
All the above are marketing jobs
Term
The effects of marketing on society include all of the following except
Definition
Decrease in international trade
Term
On average, marketing costs represent what percentage of the price that a consumer pays for a product?
Definition
50%
Term
True or False: Marketing activities result in lower product prices in the long run.
Definition
True
Term
Complaints about marketing include all of the following except
  1. Marketing leads to unneeded purchases
  2. Marketing creates an imbalance in supply and demand
  3. Marketing is a waste of money
  4. Marketing is not necessary for all products
Definition
Marketing creates an imbalance in supply and demand
Term
Which national elected leader proposed the Consumer Bill of Rights?
Definition
John F. Kennedy
Term
Which of the following is not one of the four basic rights enumerated in the Consumer Bill of Rights?
Definition
Right to fair prices
Term
Marketing activities covered in the American Marketing Association’s code of ethics include
Definition
Promotions, pricing, and distribution
Term
True or False: The Better Business Bureau is a consumer protection organization sponsored by consumer groups
Definition
False
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