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Marketing Chapter 12
Test Questions
21
Marketing
12th Grade
03/14/2011

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Term
Business-to-business
Definition
______________ marketing is the exchange of products and services between businesses.
Term
Purchasing
Definition
_________ includes determining the products and services needed, identifying the best sources to obtain them, and completing the activities necessary to obtain and use them.
Term
Purchase specifications
Definition
___________ are detailed requirements for construction or performance of a product.
Term
reorder point
Definition
The ____________ is the level of inventory needed to meet the usage needs if the business until the product can be resupplied.
Term
Reciprocal trading
Definition
_____________ is a form of bartering in which the products or services of one company are used as payment for the products or services of another company.
Term
Venders
Definition
_________ are companies that offer products for sale to other businesses; suppliers.
Term
Vendor analysis
Definition
___________ is an objective rating system used by buyers to compare potential suppliers on important purchasing criteria.
Term
request for proposal (RFP)
Definition
A ___________ contains a specific description of the type of product or service needed and the criteria that are important to the buyer.
Term
bidding
Definition
In ____________, several suppliers develop specific prices at which they will meet detailed purchase specifications and other criteria prepared by the buyer.
Term
supply chain
Definition
A _______ is the flow of products, resources, and information through all of the organizations involved in producing and marketing a company’s products.
Term
Just-in-time (JIT)
Definition
_________ means that the inventory level is kept low and resupplied by supply chain members just as it is needed.
Term
Total quality management (TQM)
Definition
_________ establishes specific quality standards for all procedures.
Term
Inventory
Definition
________ is the assortment of products maintained by a business.
Term
physical inventory system
Definition
A _________________ determines the amount of product on hand by visually inspecting and counting the items.
Term
purchase order
Definition
A ___________ is a form listing the variety, quantity, and prices of products ordered.
Term
packing list
Definition
A _________ is an itemized listing of all of the products included in the shipment.
Term
Invoice
Definition
___________is an itemized billing statement with terms of payment for the order.
Term
receiving record
Definition
A __________ is completed listing all of the merchandise received in the shipment and its condition.
Term
merchandise plan
Definition
A ____________ identifies the types, assortments, prices, and quantities of products that will be stocked by the business for a specific period of time.
Term
basic stock list
Definition
A ____________ identifies the products a store must have available to meet the most important needs of its customers.
Term
model stock list
Definition
A ___________ identifies the complete assortment of products a store would like to offer to customers.
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