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| is a tangible physical entity such as an ipod |
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| is intangible it is the result of the application of human and mechanical efforts to people or objects |
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| is a concept, philosophy, image, or issue |
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| products that are purchased to satisfy personal and family needs |
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| products bought to use in a firm's operations, to resell. or to make other products |
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| are relatively inexpensive, frequently purchased items for which buyers exert only minimal perchasing effort |
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| are items for which buyers are willing to expend considerable effort in planning and making the purchase |
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| possess one or more unique characteristics |
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are products purchased when a sudden problem must be solved, products that people do not necessarily think of purchasing
- medical services, automobile repairs |
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| include facilities such as office buildings, factories, and warehouses |
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does not beome a part of the final physical product but is used in production or office activities
- cabinets
- tools
- motors |
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| are the basic natural materials that actually become part of a physical product |
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| become part of the physical product and are either finished items ready for assembly or products that need little processing before assembly |
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| are used directly in the production of other products. unlike component parts however process materials are not readily identifiable |
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are maintenance, repair, and operating items that facilitate production and operations but do not become part of the finished product.
- paper, pencils, cleaning agents, and paints |
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| are the inatngable products that many organizations use in their operations |
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| is a specific version of a product that can be designated as a distinct offering among an organizations products |
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| is a group of closely related product items that are considered to be a unit because of marketing. technical, or end-usre considerations. |
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| is the composite or total group of products that an organization makes available to costumers |
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| measured by the number of product lines a company offers |
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| is the average number of different offered in each product line |
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| of the product life cycle begins at a products first apperance |
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| sales rise rapidly profits reach a peak and then they start to decline |
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| the sales curve peaks and starts to decline and profits continue to fall. this stage is characterized by intense competition |
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| general objectives for maturity stage |
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1. generate cash flow: ths is essential for recouping the initial investment excess cash to support new
products
2. Maintain share of market: companies with marginal market share must decide whether they have a reasonable chance to improve thier position or whether they should drop out.
3. increase share of customer: whereas market share refers to the percentage of total costomers a firm hold ; share of customer relates to the percentage of each custmers need that the firm is meeting. |
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| sales fall rapidly. when this happens the marketer considers pruning items from the product line to eliminate those that are no longer earning a profit |
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1. awareness: the buyer becomes aware of the product
2. interest: the buyer seeks information and is receptive to learning about the product
3. evaluation: the buyer considers the products benefits and decides whether to try it
4. trial: the buyer examins, test, or tries the product to determine if it meets his needs
5. Adoption: the buyer purchases the product and can be expected to use it again whenever the need for this general type of product |
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| are the first to adopt a nnew product they enjow trying new products and tend to be vetursome |
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| choose new products carefull and are viewed as the people to check with by those in the remaining adaptor catagories |
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| adopt a new product just prior to the average person they are deliberate and cautious |
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| are quite skeptical of new products but eventually adopt them because of economic necissity |
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| adopt a new product just prior to the average person they are deliberate and cautious |
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