Term
|
Definition
| is the development of a product that is closely related to one ore more products in the existing product line but designed to specifically to meet somewhat different customer needs. |
|
|
Term
|
Definition
| means changing one or more characteristics of a product |
|
|
Term
|
Definition
| are changes relating to a products dependability and durability |
|
|
Term
|
Definition
| changes that affect a products vesatility, effectiveness, convenience, or safety |
|
|
Term
|
Definition
| change the sensory appeal of a product by altering its taste, texture, sound, smell, or appearance |
|
|
Term
| new-product-development-process |
|
Definition
1. idea generation
2. screening
3. concept testing.
4. business analysis
5. product development.
6. test marketing
7. commercialization |
|
|
Term
|
Definition
| the ideas with the greatest potential are selected for further review |
|
|
Term
|
Definition
| a small sample of potential buyers is presented with a product idea through a written or oral description |
|
|
Term
|
Definition
| the product idea is evaluatied to determin its potential contribution to the firms sales, costs, and profits |
|
|
Term
|
Definition
| is the phase in which the organization determines if it is technically feasible to produce the product and if it can be produced at costs low enough to make the final price reasonable |
|
|
Term
|
Definition
| is a limited introduction of a product in geographic areas chosen to represent the intended market |
|
|
Term
|
Definition
| plans for full-scale manufacturing and marketing must be refined and finalized and budgets for the project prepared |
|
|
Term
|
Definition
| is the process of creating and designing products so customers preceive them as defferent from competing products |
|
|
Term
|
Definition
| refers to the overall characteristics of a product that allow it to preform as expected in satisfying customer needs |
|
|
Term
|
Definition
| refers to how a product is conceived, planned, and produced |
|
|
Term
|
Definition
| is responsible for a product, a product line, or several distinct products that make up an interrelated group within a multiproduct organization |
|
|
Term
|
Definition
| is responsible for a single brand |
|
|
Term
|
Definition
| is responsible for managing marketing activities that serve a particular group of customers |
|
|
Term
|
Definition
| creates entirely new products that may be aimed at new markets |
|
|
