Term
| The creation and maintenance of satisfying exchange relationships |
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Definition
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Term
| Using the needs of customers as the primary focus during planning, production, distribution, and promotion of a product or service |
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Definition
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Term
| The prospective customers a business wants to serve and the location of those customers |
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Definition
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Term
| 4. Blending of the four marketing elements (product, distribution, price, and promotion) by the business |
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Definition
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Term
| Anything offered to a market by the business to satisfy needs, including physical products |
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Definition
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Term
| 6. The business function that creates or obtains products or services for sale |
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Definition
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Term
| 7. The actual amount customers pay and the methods of increasing the value of the product to the customers |
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Definition
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Term
| 8. Focuses on developing loyal customers who continue to purchase from the business for a long period of time |
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Definition
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Term
| 9. The location and methods used to make the product available to customers |
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Definition
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Term
| 10. Exchanging products or services with others by agreeing on their values without using money |
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Definition
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Term
| 11. Which marketing function involves designing and developing products and services? |
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Definition
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Term
| 12. Which marketing function establishes the value of products and services |
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Definition
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Term
| 13. Which marketing function develops procedures so customers are able to locate, obtain, and use products and services? |
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Definition
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Term
| Which business function involves activities that make products and services available to consumers and ensure that satisfying exchanges occur? |
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Definition
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Term
| 15. Which business function involves developing, implementing, and evaluating the plans and activities of a business? |
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Definition
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Term
| 16. Which business function represents the ongoing activities designed to support the primary function of a business and keep it operating efficiently? |
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Definition
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Term
| 17. Which marketing mix element includes the methods used and information communicated to encourage customers to purchase and to increase their satisfaction? |
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Definition
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Term
| 18. Which of the following is an approach to customer service that gives employees the authority to solve many customer problems? |
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Definition
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