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Definition
| Buying behavior of individual consumers as well as organizational buyers |
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| One's enduring favorable or unfavorable evaluations, emotional feelings, or pro or con action tendencies |
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Definition
| Buyer behavior of ultimate consumers |
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Definition
| Changes in behavior, immediate or expected, that occur as the result of experience |
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Term
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Definition
| Values, beliefs, preferences, and tastes that are handed down from generation to generation |
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Term
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Definition
| The real self, self-image, looking-glass self, and ideal self; mental conception of one's self |
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Definition
| Subgroup of a culture with its own distinctive modes of behavior |
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Definition
| Number of brands that a consumer actually considers before making a purchase decision. |
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Definition
| Group with which an individual identifies enough that its value structures affects his or her behavior. |
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| Features that a consumer considers in choosing among alternatives |
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Term
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Definition
| Individual within a group who serves as an information source for other group members. |
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Definition
| Postpurchase anxiety that results when an imbalance exists among an individual's knowledge, beliefs, and attitudes |
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Term
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Definition
| Discrepancy between a desired state and the actual state; lack of something useful |
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Term
| routinized response behavior |
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Definition
| Type of quick consumer problem solving in which the consumer has already set evaluative criteria and identified available options |
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Term
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Definition
| Inner state that directs a person toward the goal of satisfying a felt need |
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Definition
| Situations in which the consumer knows the evaluative criteria for a product, but has not employed the criteria to assess a new brand. |
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Term
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Definition
| Meaning that an individual attributes to an incoming sensory stimulus |
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Term
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Definition
| Situation that results when brands are difficult to categorize or evaluate, and usually involves lengthy external searches. |
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