Term
| electronic commerce (e-commerce) |
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Definition
| Targeting customers by collecting and analyzing business information, conducting customer transactions, and maintaining online relationships with customers by means of computer networks |
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| Search program that checks hundreds of sites, gathers and assembles information, and brings it back to the sender |
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| electronic marketing (e-marketing) |
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Definition
| Process of creating, distributing, promoting, and pricing goods and services to a target market over the Internet or through digital tools |
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| Electronic approval of a document that has the same status as a written signature |
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| Electronic technologies used in e-commerce including fax machines, computer modems, telephones, and CD-ROMs |
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| Web sites that seek to build customer good will and supplement other sales channels rather than to sell goods and services. |
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Definition
| Buyer-seller communications in which the customer controls the amount and type of information received from a marketer through such channels as the Internet, CD-ROMs, interactive toll-free telephone numbers, and virtual reality kiosks. |
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Definition
| Online store where customers can view and order merchandise much like window shopping at traditional retail establishments |
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Definition
| Worldwide network of interconnected computers that lets anyone with access to a personal computer send and receive images and data anywhere. |
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Definition
| Group of virtual stores planned, coordinated, and operated as a unit for online shoppers. |
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| Internal corporate network that allows employees within an organization to communicate with each other and gain access to corporate information. |
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Term
| electronic bulletin boards |
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Definition
| Specialized online services that provide information on specific topics or areas of interest |
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Definition
| Secure network accessible through a Web site by external customers or organizations for electronic commerce, providing more information than a public site |
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| Small, free-standing computer, often located in a store, that provides consumers with Internet connections to a firm and its goods and services. |
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| E-mail service that allows for the immediate exchange of short messages between online users. |
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| Multipurpose card embedded with computer chips that store personal and financial information such as credit-card data, health records, and driver=s license number. |
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Term
| Internet service provider (ISP) |
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Definition
| Organization that provides access to the Internet via a telephone, satellite TV service, or cable TV network |
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Definition
| The percentage of people presented with a Web banner advertisement who click on it. |
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| Online marketplaces that bring buyers and sellers together |
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Definition
| The percentage of visitors to a Web site who make a purchase. |
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