Term
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Definition
| Collecting information about the external marketing environment to identify and interpret potential trends. |
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Term
| technological environment |
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Definition
| Application to marketing of knowledge based on discoveries in science, inventions, and innovation |
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Term
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Definition
| Attainment of organizational objectives by predicting and influencing the competitive, political/legal, economic, technological, and social/cultural environments. |
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Term
| social cultural environment |
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Definition
| The relationship between the marketer and society and its culture |
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Term
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Definition
| Interactive process occurring in the marketplace among marketers of directly competing products, marketers of substitutable products, and other marketers competing for consumer purchasing power. |
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Term
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Definition
| Social force that aids and protects the consumer by exerting legal, moral, and economic pressure on business and government. |
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Term
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Definition
| Strategy of developing and distributing goods and services more quickly than competitors |
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Term
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Definition
| The right to choose freely, to be informed, to be heard, and to be safe |
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Term
| political legal environment |
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Definition
| Laws and their interpretations that require firms to operate under competitive conditions and serve to protect consumer rights |
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Term
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Definition
| Standards of conduct and moral values under which marketers operate. |
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Term
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Definition
| Includes the state of the business cycle, inflation, unemployment, resource availability, and income. |
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Term
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Definition
| Marketing philosophies, policies, procedures, and actions intended primarily to enhance society's welfare. |
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Term
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Definition
| Reducing consumer demand for a product or service to a level that the firm can supply |
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Term
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Definition
| Producing, marketing, and reclaiming environmentally sensitive products. |
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