Term
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Definition
| A marketing channel that moves goods directly from a producer to an ultimate user. |
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Term
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Definition
| Network that moves products to a firm’s target market through more than one channel |
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Term
| administered marketing system |
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Definition
| Vertical marketing system that achieves channel coordination when a dominant channel member exercises its power |
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Term
| marketing or distribution channel |
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Definition
| Organized system of marketing institutions and their interrelationships responsible for the physical flow of goods and services, as well as titles of ownership, from producer to consumer or industrial user |
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Term
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Definition
| Process which coordinates the flow of information, goods, and services among members of the distribution channel. |
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Term
| vertical marketing system (VMS) |
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Definition
| Vertical marketing system in which a single owner operates all levels of its marketing channel. |
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Term
| contractual marketing system |
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Definition
| Vertical marketing system that coordinates channel activities through formal agreements among channel members. |
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Term
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Definition
| A channel policy in which a manufacturer of a convenience product attempts to saturate the market |
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Term
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Definition
| A dominant and controlling member of a marketing channel. |
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Term
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Definition
| Channel policy in which a firm grants exclusive rights to a single wholesaler or retailer to sell its products in a particular geographic area. |
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Term
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Definition
| Channel policy in which a firm chooses only a limited number of retailers to handle its product line. |
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Term
| corporate marketing system |
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Definition
| The sequence of suppliers that contribute to the creation and delivery of a good or service. |
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