Term
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Definition
| Pricing policy based on the belief that certain prices or price ranges make a good more appealing than others to buyers |
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Term
| penetration pricing strategy |
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Definition
| Pricing strategy involving the use of a relatively low entry price as compared with competitive offerings; designed to help secure initial market acceptance |
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Term
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Definition
| Pricing policy permitting variable prices for goods and services |
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Term
| FOB origin – freight allowed(or freight absorbed) |
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Definition
| System that handles transportation costs by allowing the buyer to deduct shipping expenses from the cost of the goods. |
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Term
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Definition
| Any part of an organization to which revenue and controllable costs can be assigned |
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Term
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Definition
| Offering two or more complementary products and selling them for a single price |
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Term
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Definition
| Cost assessed for a product exchanged between profit centers within a single firm. |
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Term
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Definition
| Practice of marketing different lines of merchandise at a limited number of prices. |
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Term
| competitive pricing strategy |
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Definition
| Pricing strategy designed to de-emphasize price as a competitive variable by pricing a product at the general level of comparable offerings |
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Term
| FOB (free on board) plant |
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Definition
| Price quotation that does not include shipping charges; also called FOB origin. |
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Term
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Definition
| Securing additional sales through lower prices that take sales away from the marketer’s other products |
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Term
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Definition
| System that handles transportation costs by dividing the market into geographic regions and setting a different price in each region. |
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Term
| uniform-delivered pricing |
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Definition
| Price-setting system that handles transportation costs by quoting all buyers the same price, including transportation expenses |
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Term
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Definition
| Pricing system common in some industries during the early twentieth century that incorporated transportation costs by quoting factory prices plus freight charges from the basing point city nearest the buyer. |
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Term
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Definition
| Product offered to consumers at less than cost to attract them to a store in the hope that they will also buy other merchandise at regular prices |
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Term
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Definition
| Pricing strategy involving the use of a high price relative to competitive offerings |
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Term
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Definition
| Pricing policy in which a lower than normal price is used as a temporary ingredient in a firm’s marketing strategy. |
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