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| Term describing the want-satisfying power of a good or service |
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| In this afternoon’s mail you receive a pamphlet praising a local candidate for political office. The pamphlet and the accompanying request for a financial contribution to support the campaign for office of this paragon of virtue is typical of this activity. |
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| Process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, organizations, and events to create and maintain relationships that satisfy individual and organizational objectives |
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| A brochure extolling the beauty and scenic wonder of the State of Colorado would be an example of this type of marketing effort to attract people and organizations to a particular geographic area. |
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| Activity in which at least two parties give something of value to each other to satisfy their perceived needs. |
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| You hear a radio commercial that outlines the plight of the world’s children and asks for your help to relieve their difficulty by contributing to the child-oriented charity of your choice. How would you characterize this activity |
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| Business philosophy embracing the idea that “a good product will sell itself. |
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| Term describing marketing of sporting, cultural, and charitable activities to selected target markets. |
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| Orientation characterized by the assumption on the part of business that people will resist purchasing nonessential goods and services and that only creative advertising and personal selling can convince them to buy. |
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| Marketing by mutual benefit organizations, service organizations, and governments that seeks to influence others to accept their goals, receive their services, or contribute to them in some way. |
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| Marketplace characterized by a shortage of goods and services. |
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| Communications between buyer and seller in which the customer controls the amount and type of information received from a marketer through such channels as the Internet, CD-ROMs, interactive 800-telephone numbers, and virtual reality kiosks |
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| Marketplace characterized by an abundance of goods and/or services |
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| Composed of some 50,000 different communications networks around the globe, this allows anyone with access to a computer to send and receive, within limits, images and data anywhere. |
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| Business philosophy which emphasizes first determining unmet consumer needs and then designing a system for satisfying them |
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| Interlinked collection of graphically rich information sources within the Internet |
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| Company wide consumer orientation with the objective of achieving long-run success. |
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| Describes an extremely high-speed, always-on Internet connection. |
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| Development and maintenance of long-term, cost-effective exchange relationships with customers and other partners by an organization for mutual benefit |
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| Partnership between organizations that creates competitive advantages |
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| Theodore Levitt coined this term in his argument that executives in many industries fail to recognize the broad scope of their businesses. |
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