Term
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Definition
| people who know all the facts and logically compare choices to get the greatest satisfaction from spending their time and money |
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Term
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Definition
| needs concerned with making the best use of a consumer's time and money- as the consumer judges it |
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Definition
| what is left of income after paying taxes and paying for necessities |
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Term
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Definition
| basic forces that motivate a person to do something |
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Term
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Definition
| "needs" that are learned during a person's lifetime |
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Definition
| strong stimulus that encourages ation to reduce a need |
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Definition
| concerned with biological needs - food, liquid, rest, ad sex |
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Definition
| concerned with protection and physical well-being |
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Definition
| concerned with love, friendship, status, and esteem - things that involve a person's interaction with others |
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Definition
| concerned with an individual's need for personal satisfaction - unrelated to what others think or do |
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Term
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Definition
| how we gather and interpret information from the world around us |
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Term
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Definition
| our eyes and minds seek out and notice only information that interests us |
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Term
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Definition
| we screen out or modify ideas, messages, and information that conflict with previously learned attitudes and beliefs |
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Term
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Definition
| we remember only what we want to remember |
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Term
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Definition
| change in a person's thought processes caused by prior experience |
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Term
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Definition
| products, signs, ads, and other stimuli in the environment |
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Term
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Definition
| an effort to satisfy a drive |
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Term
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Definition
| occurs when a response is followed by satisfaction - that is reduction in the drive |
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Term
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Definition
| person's point of view toward something |
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Term
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Definition
| person's opinion on something |
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Term
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Definition
| an outcome or event that a person anticipates or looks forward to |
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Term
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Definition
| the confidence a person has in the promises or actions of another person, brand, or company |
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Term
| psychographics or lifestyle analysis |
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Definition
| the analysis of a person's day-to-day pattern of living as expressed in that person's activities, interests, and opinions - sometimes referred to as AIOs. |
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Term
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Definition
| people whose children are grown and who are now able to spend their money in other ways |
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Term
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Definition
| group of people who have approximately equal social positions as viewed by others in society |
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Term
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Definition
| the people to whom an individual looks when forming attitudes about a particular topic |
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Term
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Definition
| person who influences others |
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Term
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Definition
| the whole set of beliefs, attitudes, and ways of doing things of a reasonably homogeneous set of people |
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Term
| extensive problem solving |
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Definition
| the type of problem solving consumers use for a completely new or important need - when they put much effort into deciding how to satisfy it |
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Term
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Definition
| used by consumers when some effort is required in deciding the best way to satisfy a need |
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Term
| routinized response behavior |
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Definition
| when consumers regularly select a particularway of satisfying a need when it occurs |
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Term
| low-involvement purchases |
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Definition
| purchases that have little importance or relevance for the customer |
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Term
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Definition
| a feeling of uncertainty about whether the correct decision was made |
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Term
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Definition
| the steps individuals go through on the way to accepting or rejecting a new idea |
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