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| Other firms that market products that are similar to or can be substituted for a firm's products in the same geographic area. |
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| A competitive structure in which an organization offers a product that has no close substitutes, making that organization the sole source of supply. |
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| A competitive structure in which a few sellers control the supply of large product that has no close subsitutes, making that organization the sole source of supply. |
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| Resources, such as money, goods, and serices, that can be traded in an exchange. |
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| Disposable income available for spending and saving after an individual has purchased the basic necessities of food, clothing and shelter. |
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| An inclination to buy because of ecpected satisfaction from a product, influenced by the ability to buy and numerous psychological and social forces. |
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| A pattern of economic fluctuations that has four stages: prosperity, recession, depression, recovery. |
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| the influences in a society and its culturs that change peoples attitudes beliefs, norms, customs and lifestyles |
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| Principles and standars that deine acceptable marketing conduct as determined by carious stakeholders |
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