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Definition
| The value exchanged for products in a marketing exchange. |
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| Total revenue - total costs |
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Term
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Definition
| (price * quantity sold) - total costs |
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Term
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Definition
| Emphasizing price as an issue and matching or beating competitors' prices. |
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Term
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Definition
| Emphasizing factors other than price to distinguish a product from competing brands. |
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Definition
| A graph of the quantity of products expected to be sold at various prices if other factors remain constant. |
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Term
| Price elasticity of demand |
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Definition
| A measure of the sensitivity of demand to changes in price. |
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Term
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Definition
| Costs that do not vary with changes in the number of units produced or sold. (rent) |
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Term
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Definition
| The fixed cost per unit produced |
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Term
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Definition
| Cost that vary directly with changes in the nuber of units produced or sold |
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Definition
| The variable cost per unit produced. |
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Term
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Definition
| The sum of average fixed and average variable costs times the quantity produced. |
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Term
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Definition
| The sum of the average fixed cost and the average variable cost. |
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Term
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Definition
| The extra cost incurred by producing one more unit of a product. |
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Term
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Definition
| The change in total revenue resulting from the sale of an additional unit of a product. |
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Term
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Definition
| The point at which the costs of producing a product equal the revenue made fom selling the product. |
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Term
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Definition
| A price developed in the buyer's mind through experience with the product. |
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Term
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Definition
A comparison price provided by others. |
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Term
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Definition
| Concerned about price and quality of a product. |
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Term
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Definition
| Striving to pay low prices. |
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Term
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Definition
| Drawn to products that signify prominence |
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Term
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Definition
| Employing price differentials that injure competition by giving one or more buyers a competitive advantage. |
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Term
| Trade (functional) discount |
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Definition
| A reduction off the list price a producer gives to an intermediary for erforming certain functions. |
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Term
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Definition
| A deduction from list price for purchasing in large quantities. |
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Term
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Definition
| A quantity discount aggregated over a stated period. |
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Term
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Definition
| A one-time price reduction based on the number of units purchased, the size of the order, or the product combination purchased. |
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Term
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Definition
| A price reduction given to buyers for prompt payment or cash payment. |
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Term
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Definition
| A price reduction given to buyers for purchasing goods or services out of season. |
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Term
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Definition
| A concession in price to achieve a desired goal. |
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Term
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Definition
| Reductions for transportation and other costs related to the physical distance between buyer and seller. |
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Term
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Definition
| The price of merchandise at the factory, before shipment. |
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Term
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Definition
| A price indivating the producter is absorbing shipping costs. |
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Term
| uniform geographic pricing |
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Definition
| Charging all customers the same price, regardless of geographic location. |
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Term
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Definition
| Pricing based on transportation costs within major geographic zones. |
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Term
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Definition
| geographic pricing that combines factory price and freight charges from the base point nearest the buyer. |
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Term
| Freight absorption pricing |
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Definition
| Absorption of all or part of actual freight costs by the seller. |
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Term
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Definition
| Prices charged in sales between an organization's units. |
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