Term
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Definition
| a series of firms or ind. that facilitates the movement of a product to a final consumer |
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Term
| 1st Functions of Distribution Channels |
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Definition
| Provide time, place, and ownership utility |
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Term
| 2nd Functions of Distribution Channels |
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Definition
| Provide logistics and/or physical distribution. |
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Term
| 3rd Functions of Distribution Channels |
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Definition
| Create efficiencies by reducing the number of transactions |
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Term
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Definition
| purchase large quantities of goods from producers but sell only one or a few at a time to many different customers |
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Term
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Definition
| provide variety of products in one location, so customers can conveniently buy many different items from one seller. |
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Term
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Definition
| occurs when retailers and other channel members move the goods from the production point to other locations where they can hold them until consumers buy. |
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Term
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Definition
| Make the purchase process easier for customers and manufacturers. |
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Term
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Definition
| chance retailers take on the loss of a product when they buy a product form a manufacturer because the product sits on the shelf because no customers want it. |
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Term
| Communication and Transaction |
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Definition
| When channel members develop and execute both promotional and other types of communication among members of the channel. |
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Term
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Definition
| new technology can render channel members obsolete |
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Term
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Definition
| sell from back of truck for specialty item |
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Term
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Definition
| pick up order and ship and sell later |
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Term
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Definition
| order through catalog or website |
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Term
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Definition
| have rack that needs maintenance every so many days or hours |
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Term
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Definition
| provide paid series but never take title to the product. |
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Term
Steps in Distribution Planning
Step 1 |
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Definition
| Develop distribution objectives |
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Term
Steps in Distribution Planning
Step 2 |
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Definition
| Evaluate internal and external environmental influences |
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Term
Steps in Distribution Planning
Step 3 |
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Definition
| Choose a distribution strategy |
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Term
Steps in Distribution Planning
Step 4 |
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Definition
| Develop distribution Tactics |
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Term
| Develop distribution objectives |
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Definition
| objectives must support overall marketing goals |
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Term
| Evaluate internal and external environmental influences |
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Definition
| relevant internal and external envir. influences |
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Term
| Choose a distribution strategy |
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Definition
1) number of levels
2) Conventional, vertical, or horizontal
3) Distribution intensity |
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Term
| Develop distribution Tactics |
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Definition
- select channel partners
- manage the channel
- develop logistics strategies |
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Term
| Conventional Marketing System |
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Definition
| multilevel distribution channel in which members work independently |
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Term
| Vertical Marketing System (VMS) |
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Definition
| channel is which there is formal co-op among members at two or more levels |
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Term
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Definition
| ind. channel members work together due to power of a dominant channel member |
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Term
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Definition
| a single firm owns manufacturing, wholesaling, and retailing operations |
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Term
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Definition
| channel member co-op enforced by contracts describing rights and responsibilities of each |
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Term
| Horizontal Marketing System |
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Definition
| 2 or more firms at the same channel level agree to work together to get their product to the customer |
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Term
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Definition
| How many wholesalers and retailers should carry the product within a given market |
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Term
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Definition
| max coverage by selling through as many outlets as possible |
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Term
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Definition
| Limit distribution to a single outlet in a particular region. |
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Term
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Definition
| seeks to strike a balance between intensive and exclusive distribution |
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Term
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Definition
| the channel leader or channel captain is the dominant from that controls the channel |
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Term
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Definition
| the process of designing, managing, and improving the movement of products through a supply chain. |
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Term
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Definition
| all activities needed to turn raw materials into a product delivered to a customer |
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Term
| the 1st function of logistics |
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Definition
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Term
| the 2nd function of logistics |
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Definition
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Term
| the 3rd function of logistics |
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Definition
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Term
| the 4th function of logistics |
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Definition
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Term
| the 5th function of logistics |
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Definition
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Term
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Definition
| includes acts occurring between, time an order comes in and time the product goes out. |
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Term
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Definition
| storage of good in anticipation of sale or transfer of goods to another member in |
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Term
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Definition
| relates to the movement of products into, within, and out of warehouses |
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Term
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Definition
| transportation modes differ along multiple dimensions. |
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Term
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Definition
| activities to ensure goods are available to meet customers’ demands |
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Term
| Enterprise resource planning (ERP): |
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Definition
| enterprise resource planning software |
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Term
| the advantage of drop shippers |
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Definition
| is that they facilitate transactions for bulky products |
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Term
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Definition
| ensure that perishable items are delivered and sold efficiently |
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Term
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Definition
| provide merchandising services to retailers |
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Term
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Definition
| provide reasonably priced sales options to small organizational customers |
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Term
| when do marketers use intensive distribution |
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Definition
| to sell products such as chewing gum, soft drinks, and milk that consumers quickly consume and must replace frequently |
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Term
| when do you use the air method of transport for merchandise |
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Definition
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Term
| what is the advantage of using commission merchants |
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Definition
| they provide efficiency, primarily in agricultural markets |
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Term
| when a firm has economic power |
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Definition
| it has ability to control resources |
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Term
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Definition
| the distinct categories of intermediaries that populate a channel of distribution |
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Term
| conventional marketing system |
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Definition
| mutiple level distribution channel in which channel members work ind of one another |
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